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DRIVE-
Fall 2014
PROGRAM-MBADS/
MBAFLEX/ MBAHCSN3/ MBAN2 – SEM 3 PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/
PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1
SUBJECT
CODE & NAME- MB0050-RESEARCH METHODOLOGY
BK
ID-B1700
CREDITS-4
MARKS-60
Q1. Research is a
sequential method of enquiry, directed towards a clear implicit or explicit
objective. Describe in detail the steps to be carried out in a typical research
study. (Meaning of Research, Listing the steps, Explanation of the steps in a
research study) 2,2,6
Answer:
Meaning of
Research:
Research simply means a search for
facts – answers to questions and solutions to problems. It is a purposive
investigation. It is an organized inquiry. It seeks to find explanations to
unexplained phenomenon to clarify the doubtful facts and to correct the
misconceived facts.
Q2. What are
descriptive research designs? Explain the different kinds of descriptive research
designs. (Meaning of Descriptive Research designs, Kinds of Descriptive
research designs)5, 5
Answer:
Descriptive
Research Designs
As
the name implies, the objective of descriptive research studies is to provide a
comprehensive and detailed explanation of the phenomena under study. The
intended objective might be to give a detailed sketch or profile of the
respondent population being studied. For example, to design an advertising and
sales promotion campaign for high-end watches, a marketer would require a
holistic profile of the population that buys such luxury products. Thus a
descriptive study, (which generates data on who, what, when, where, why and
how of luxury accessory brand
Q3. The procedure
of testing hypothesis requires a researcher to adopt several steps. Describe in
brief all such steps.(
Meaning of hypothesis, Steps in testing
hypothesis) 4, 6
Ans. A hypothesis is a tentative statement
about the relationship between two or more variables. A
hypothesis is a specific, testable prediction about what you expect to happen
in your study. For example, a study designed to look at the relationship
between sleep deprivation and test performance might have a hypothesis that
states, "This study is designed to assess the hypothesis that sleep
deprived people will perform worse on a test than individuals who are not sleep
deprived."
Q4. a. Distinguish
between:
i. Schedules and Questionnaires
ii. Open ended and
closed ended questions
b. Explain the questionnaire
design process. (Differences, questionnaire design process) 4, 6(10 marks)
Answer.
a) Differences
i) Schedules and
Questionnaires
|
S.No
|
Questionnaire
|
Schedule
|
|
1.
|
Questionnaire is
generally sent through mail to informants to be answered as specified in a
covering letter, but otherwise without further assistance from the sender.
|
A schedule is
generally filled by the research worker or enumerator, who can interpret the
questions when necessary.
|
Q5. a. What is the analysis of variance? What are
the assumptions of the technique? Give a few examples where the techniques
could be used.
b. The following
data represents the number of units produced by four operators during three
different shifts:
Perform a two-way
analysis of variance and interpret the result.
(Meaning,
Assumptions and examples, Formulas, Calculation, Solution and Interpretation to
the problem) 4, 6(10 marks)
Answer.
a) Meaning of
analysis of variance
Suppose we know that the sales of
a product is influenced by the price level. In this case, sales are a dependent
variable and the price is the independent variable. Let there be three levels
of price, namely, low, medium and high. We wish to determine the most effective
price level i.e. at which price level the sale is highest. Here, the test units
are
Q6. Explain the
Structure of the Research Report. What are the guidelines for effective report
writing? (Explanation of the Structure of the Research Report, Guidelines for
effective report writing) 5,5
Answer:
Answer:
Report Writing: Structure of the
Research Report
Whatever
the type of report, the reporting requires a structured format and by and
large, the process is standardized. As stated above, the major difference
amongst the types of reports is that all the elements that make a research
report would be present only in a detailed technical report. Usage of
theoretical and technical jargon would be higher in the
Get fully solved assignment, plz drop a mail with your sub code
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