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DRIVE-Fall
2014
PROGRAMMBADS
(SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2)
SUBJECT
CODE & NAME MK0017- E-MARKETING
BK ID-B
1810
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
What is e-mall? Explain the various types of online stores in an e-mall.
(Definition of e-mall, Various types of online stores) 2, 8
Answer:
e-Malls
e-Malls are Web sites
that feature links to numerous online shopping sites. Some of these portals
offer e-wallet technology, so you only need to enter a credit card number and
shipping information once, even if you shop numerous online stores. e-Malls
offer links for as many as 500 to 12,000 online stores.
Q2. An
electronic marketplace (e-marketplace) refers to a website created for common
interest. It integrates the online and physical component of a company. Discuss
the five kinds of partners in an e-marketplace.
(Explanation
of e-marketplace, Five kinds of partners in an e-marketplace)3, 7
Answer.
Explanation
of e-marketplace
An
e-marketplace is a location on the Internet where companies can obtain or
disseminate information, engage in transactions, or work together in some way.
Most of the e-marketplaces provide two basis functions: 1) they allow companies
to obtain new suppliers or buyers for company products,) developing streamlined
trading networks that make negotiating, settlement, and delivery more
efficient. Currently e-marketplaces exist in many different industries.
Q3. Discuss
the major legal and ethical issues in e-marketing.
A. Legal
issues
B.
Ethical issues
(Legal
issues, Ethical issues)6,4
Answer.
In genealogy and law, issue usually
means a person's lineal descendants, natural born children, their children, and
so on. These are distinguished from heirs, which can include other kin
such as a brother, sister, mother, father, grandfather, uncle, aunt, nephew,
niece, or cousin. This definition may be significant with respect to wills and trusts. No issuemeans to
have no natural descendants.
Q4.
Explain the factors that influence e-consumer’s buying behaviour. (Definition
of e-marketing, Factors influencing) 2, 8
Answer:
Meaning and History of
e-Marketing
e-Marketing1 can be
defined as 'Achieving marketing objectives through use of electronic
communications technology'. It can be described as an act of trying to achieve
marketing objectives through electronic or digital means. It can also be called
as Electronic Marketing. Internet is used for most e-Marketing2 campaigns, such
as e-
Q5. Functions
of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These
functions form the framework of an e-marketing strategy. Discuss this formula
with a diagrammatic representation.
(Explanation
of 2P+2C+3S formula in detail, Diagram)8,2
Answer.
Explanation
of 2P+2C+3S formula
The marketing mix is
built around the theory of “transaction.” These are explained by the exchange
of paradigm. The series of particular functions brings uniqueness to
e-marketing. These can be synthesised in the 2P + 2C+ 3S formula: personalisation,
privacy, customer service, community, site, security, sales promotion.
T
Q6. Discuss
the selling methods and sales promotion of E-marketing
(Explanation
of Selling method, Explanation of sales promotion of e-marketing)5,5
Answer.
Selling
method
Successful Internet
marketing campaigns borrow heavily from traditional direct response
techniques. These
principles have been extensively tested, re-tested, and proven to be effective
over time.
Use proven sales techniques
Ask
for the order -
as many times as you can with large BUY NOW or Add To Cart buttons positioned
near each
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