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DRIVE
FALL 2014
PROGRAM-
BBA
SEMESTER-
2
SUBJECT
CODE & NAME
BBA
201
RESEARCH
METHODS
BK
ID- B1518
CREDITS
2
MARKS
30
Q.1.
Briefly describe the different steps involved in a research process. What are
the characteristics of good research? ( Meaning of Research, Listing the steps
of the research process, Explanation of the steps involved in a research
process, Characteristics of good research) 2,2,4,2
ANS:
Meaning of Research
Research is the
orderly approach towards purposeful investigation. Thus the term
research needs formulating a hypothesis, collection of data on relevant
variables, analysing and interpreting the result and reacting conclusions,
either in the form of an explanation or certain generalizations. It can also be
Q.2.
a. Explain the different types of research designs. b. Differentiate between
Probability and Non-probability sampling methods. (Meaning of research design,
Types of research designs, Differentiate between Probability and
Non-probability sampling methods) 2,4,4
ANS:
Meaning of Research
Design
It is a systematic
plan of what is to be done, how it will be done and how the data will be
analyzed. Research design basically shows what the major topics in the
research are and their details. It provides an outline of how the research
will be carried out and the methods that will be used. It includes an
Q.3.
The important task ahead of the researcher is to document the entire work done
in the form of a well-structured research report. Describe in brief the
components of a Research Report. What are the guidelines for writing the
research report? (Meaning of a Research Report, Components of a Research
Report, Guidelines for writing the Research Report) 2,4,4
ANS:
Meaning of a Research Report
The
written research report and the oral presentation typically provided for those
who occupy executive positions.
The report is confusing or poorly written, the time and the
effort spent on gathering and analysing data would not carry any result. Research
report is the most important part of the research process.
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