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DRIVE-SUMMER
2014
PROGRAM-Bachelor
of Business Administration
SEMESTER-6
SUBJECT
CODE & NAME-BBR601-Modern Retail Management Process and Retail Services
BK
ID-B 1940
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
Throw light on the challenges faced in the international retailing.
(Explanation)
10
Answer.
Challenges faced in the international retailing
As a new entrant, a
retailer may face the following challenges in international retailing:
New Environment: A retail organisation
needs to understand the culture, values and ethics of a country where it wishes
to operate in order to fulfil the requirements of the customers of that
country. This requires extensive market research and huge cost, which can be a
challenge for the organisation.
Q2.
Discuss the key features of new technology in retail formats.
(Explanation)
10
Answer.
Key features of new technology in retail formats
The following are the
key features of these new technology retail formats:
Synchronised Response:
Technology
allows multichannel retailers to provide accurate response to the needs and
Q3.
“Retailing is also based on several strategies”. Briefly explain the various
retail strategies
(Explanation)
10
Answer.
Retail strategies
General
Retail Strategies: These strategies focus on the growth, selectivity and productivity
of a business. Such strategies help retailers to develop general ideas before
entering into a retail business or a new market. The following three types of
general retail strategies are:
Q4.
“Developing a retail strategy is a step by step approach”. Comment
(Explain
the process of developing a retail strategy) 10
Answer.
Process of developing a retail strategy
Developing a retail
strategy is a step-by-step approach as shown in
Figure.
Q5.
What are the steps involved in the franchising process?
(Explanation
of steps) 10
Answer.
Steps involved in the franchising process
The steps involved in
the franchising process are explained below:
Q6.
Explain the following in detail
(i)
Data Warehousing
(ii)
Electronic Data Interchange
Answer.
(i)
Data Warehousing
Data
warehousing helps retailers to store data in such a manner that it can be
easily analysed and converted into meaningful information. This information
enables retailers to make effective business decisions. Moreover, data
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