Wednesday, 1 October 2014

bbr601 smu bba summer 2014 VI sem assignment

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DRIVE-SUMMER 2014
PROGRAM-Bachelor of Business Administration
SEMESTER-6
SUBJECT CODE & NAME-BBR601-Modern Retail Management Process and Retail Services
BK ID-B 1940
CREDIT & MARKS-4 Credits, 60 marks
Q1. Throw light on the challenges faced in the international retailing.
(Explanation) 10
Answer.
Challenges faced in the international retailing
As a new entrant, a retailer may face the following challenges in international retailing:
New Environment: A retail organisation needs to understand the culture, values and ethics of a country where it wishes to operate in order to fulfil the requirements of the customers of that country. This requires extensive market research and huge cost, which can be a challenge for the organisation.

Q2. Discuss the key features of new technology in retail formats.
(Explanation) 10
Answer.
Key features of new technology in retail formats
The following are the key features of these new technology retail formats:
Synchronised Response: Technology allows multichannel retailers to provide accurate response to the needs and

Q3. “Retailing is also based on several strategies”. Briefly explain the various retail strategies
(Explanation) 10
Answer.
Retail strategies
General Retail Strategies: These strategies focus on the growth, selectivity and productivity of a business. Such strategies help retailers to develop general ideas before entering into a retail business or a new market. The following three types of general retail strategies are:

Q4. “Developing a retail strategy is a step by step approach”. Comment
(Explain the process of developing a retail strategy) 10
Answer.
Process of developing a retail strategy
Developing a retail strategy is a step-by-step approach as shown in
Figure.

Q5. What are the steps involved in the franchising process?
(Explanation of steps) 10
Answer.
Steps involved in the franchising process
The steps involved in the franchising process are explained below:

Q6. Explain the following in detail
(i) Data Warehousing
(ii) Electronic Data Interchange
Answer.
(i) Data Warehousing
Data warehousing helps retailers to store data in such a manner that it can be easily analysed and converted into meaningful information. This information enables retailers to make effective business decisions. Moreover, data
Get fully solved assignment, plz drop a mail with your sub code
computeroperator4@gmail.com
Charges rs 125/subject and rs 700/semester only.
our website is www.smuassignment.in
if urgent then call us on 08791490301, 08273413412



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