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DRIVE
–Fall DRIVE 2014
PROGRAM-MBA/
MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER-II
SUBJECT
CODE & NAME-MB0047 – MANAGEMENT INFORMATION SYSTEM
BK
ID-B1968
CREDIT-4
MARKS-60
Note:
Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1.
In the current e-world any organisation’s massive operations are managed by
various types of information systems that help them to achieve their goals of
servicing their clients. This can be done by the growth of modern organization.
Discuss some of the essential features of modern organisation.
(Listing
the features, Explaining each of them in brief)2,8
Answer.
Essential features of modern organisation
Some essential
features of modern organisations:
IT-Enabled
organisation
Q2.
Marketing managers are keener to look for a least cost route that also allow a
sales person to meet all his customers. Identifying a least cost route with these
features is slightly complicated. Therefore, managers depend on decision
support tools to find the most cost effective routes to cover the market. The
travelling salesman problem is one of such tool. Describe the tool with a
diagram.
(Graphical
representation of Travelling salesman problem, Describing the problem)4, 6
Answer.
Graphical representation of travelling salesman
problem
Figure depicts the travelling salesman problem which
is an example of an operational decision. The salesman has to cover all the
cities in one tour at the lowest possible cost.
Q3.
There
are many examples of digital goods. Companies such as Amazon.com are selling
digital versions of books over their site. These digital books can be read on
special readers that display the pages on a screen.
a.
List the important properties of information goods
b.
Explain positive feedback with diagrams
(a.
Listing the properties, b.) Explain positive feedback with diagrams) 4, 6
Answer.
a.
List the important properties of information goods
Information goods have
certain properties that make them distinct from physical goods. Information goods
are typically expensive to produce but very cheap to reproduce. For example,
the original cost of producing a music track by a professional band may run
into millions of rupees. However, once the digital version of the track is
available, it can be reproduced or copied for almost no cost or at a very low
cost.
Q4.
Decision support systems (DSS) are used extensively across organisations to
assist managers with making decisions. Decision making by managers involves the
phases of intelligence, design, and choice, and DSS help mainly with the choice
part as they support structured and unstructured types of decisions.
a.
What is it that managers do when they make decisions?
b.
Explain the different types of decisions
(a.
Explaining decision making process, b. List and describing the different types
of decisions)5,5
Answer.
a.
What is it that managers do when they make decisions?
This is a fundamental question
that needs to be answered before one can think of using DSS to support decision
making in any meaningful manner. Herbert Simon, the Nobel Prize winning
researcher, showed that humans went through three essential stages in the act
of problem solving. He called these the Intelligence, Design, and
Choice stages. Decision making can also be considered as a type of
problem solving. When making a decision, humans tend
Q5.
What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?
(Crowdsourcing
definition, Explaining site Galaxy Zoo management)2,8
Answer.
Crowdsourcing
The phrase crowdsourcing
is often used to describe projects that encourage collaboration. The term
refers to the idea that a ‘crowd’ of people, not necessarily known to each
other, participate in working on a project.
Many critics have
argued that crowdsourcing works for some kinds of tasks, but for others it is
not effective. For
Q6.
Data and information relating to individuals could be of sensitive nature. Give
some examples of such kind of data
(Explaining
five examples)10
Answer.
Examples
Data and information relating
to individuals could be of sensitive nature. Some examples of such kind of data
are as follows:
1. Employees, who work
extensively with computers, log in every morning when they come to work and log
out in the evening when they leave. During the working day, every time they
leave their desk or are not working on the computer, the system logs their
inactivity at work. For example, a United Airlines worker, in the USA, was
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