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DRIVE
fall 2014
PROGRAM/SEMESTER-
MBADS (SEM 4/SEM 6)
MBAFLEX/
MBAN2 (SEM 4)
PGDROMN
(SEM 2)
SUBJECT
CODE & NAME
ML0017-Mall
Management
BK ID B
1843
CREDIT & MARKS- 4
Credits, 60 marks
Q.1. Explain the different types and components
of shopping malls. (Explanation of types, Explanation
of components) 5, 5
ANS:
Explanation of types of shopping malls
Usually
malls are categorized into three broad groups – regional, super regional and
outlets. In many instances, regional and super-regional malls are found as the
constituents of huge superstructures that usually also involve residential
space, office space, amusement parks, etc. These trends are visible in the
design and construction of most of the modern supermalls like Cevahir Mall in
Turkey In 1999, the definition of malls provided by the International Council
of Shopping Centres was not just confine
Q.2.
Explain
different models for malls. (Meaning of malls, Types of mall models) 2,8
ANS:
Types of mall models
Malls
are shopping centres where customers park their vehicles in outlying areas and
walk to the stores which are spread over a vast area. Traditional malls are
enclosed with climate-controlled walkways between facing strips of stores.
There are various types of mall models indicated as follows:
(i)
Planned Shopping Cent
Q.3.
Describe the
Mall Design Process in detail. (Explanation of malls) 10
ANS:
Mall
Design Process
The way
malls are designed is controlled by various stakeholders which include the
real-estate developer and architects, the design team, the town planners and
control authorities. Although the character of the shopping centre is
determined by the mix of users and consumers coming in to the shopping centre,
the parameters for design are set by the design team in accordance with the
defined strategy and objectives. So
Q.4.
Explain
Global brands, its benefits and variables. (Meaning, Benefits, Variables)
2, 5, 3
ANS:
Global
Brand
A global
brand is one which is supposed to replicate the same set of values all over
the world. Global brands rise above their origins and make durable and lasting
relationships with consumers across nations and customs. They are brands
put up for sale in global markets.
Benefits
of global branding
Besides
benefitting from e
Q.5.
Explain
Preventive and Predictive Maintenance Techniques in detail. (Meaning
& Explanation of PM, Meaning & Explanation of PdM) 5, 5
ANS:
Preventive Maintenance (PM)
Preventive
Maintenance (PM) stands for ‘the care and servicing by personnel for the
purpose of maintaining equipment and facilities in satisfactory operating
condition by providing for systematic inspection, detection, and correction of
incipient failures either before they occur or before they develop into major
defects.
Q.6.
“Risks need
to be managed and reduced by the shopping mall officials”. In context of this
statement, explain various issues which are taken care by officials. (Explanation
of issues) 10
ANS:
Explanation of issues
Risks
need to be managed and reduced by the shopping mall officials. The following
issues should be taken care of with regard to this:
Risk
Assessment: Refer to ‘managing the risks’ mentioned earlier and determine
the level of security you require before planni
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your sub code
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if urgent
then call us on 08791490301, 08273413412
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