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DRIVE
SUMMER 2014
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3) PGDROMN (SEM 1)
SUBJECT CODE &
NAME
ML0013-Retail IT
Management
BK ID - B1764
CREDIT & MARKS
- 4 Credits, 60 marks
Q.1. Explain the
factors affecting the use of IT applications in Retail industry. 10
ANS:
Factors Affecting the Use of IT
Applications in Retail Industry: In practice, various factors affecting the use of IT
applications in retail industry are as follows:
1. The nature and type of
business: The
main factor that affects the need and application of technology is the nature
and type of industry. For example, a retailer who is in the fashion
industry would like to update himself with the latest trends and changes
in buying patterns at a much faster rate as compared to a retailer who
is into consumer durable industry. It is incorrect to assume that a
retailer of the consumer durable industry does not require any IT
benefits. Both require technology, and the demand patterns are more prone
to changes in the fashion industry. By analysing consumer sales record,
changes in buying patterns can be understood and accordingly policies
may be revised or modified. Required changes may be made at the production
level by informing the manufacturer at the proper time.
Q.2. Explain the
advantages and disadvantages of Online retailing. ( Explanation of advantages,
Explanation of Disadvantages) 5,5
ANS:
Advantages of Online Retailing:
1. No physical limitations: In online retailing, a customer
does not have to visit a physical store; he can simply visit the company’s
website and purchase the desired item.
Q.3. Explain
Porter’s Model of Competitive Forces in detail. 10
ANS:
Porter’s Model of Competitive
Forces: In order to understand various
strategies to gain competitive advantage, we need to understand the
challenges that competition poses. In this field, Dr. Michael E. Porter
(1985), Professor of Business Administration, Harvard Business School,
has shared his ideas in two books: Competitive Strategy: Techniques for
Analyzing Industries and Competitors, and Competitive Advantage.
These books offer a structure to firms to practically generate and carry
on with a competitive advantage in their industry, in terms of either
expenditure or demarcation. Porter’s
Q.4. There are
certain threats which disturbs the internet system of working. Explain the
threats to information security encountered by businesses. 10
ANS:
Information
systems are prone to various threats, like theft of confidential records, intellectual
property leaks, personal identity thefts, espionage, privacy violations, etc.
These threats have caused losses of millions of rupees to businesses. Most of
the organizations worldwide have at some point of time been affected by
information security threats.
E-businesses thrive on
information technology, which consists of hardware, software, networks, the
Internet and the Web. With the emergence of the Internet and the Web, the
information system spread
Q.5. “A workflow
management system is an automated application that administers and defines an
array of functions leading to a result”. Comment.
ANS:
Retail Workflow Management: In order to understand the
compliance of information technology in retail businesses, the students
of retail management must understand retail workflow and workflow
management systems. Enterprise applications and other software systems
are designed to meet the workflow requirements. As the workflow management
systems facilitate performance and management of work, compliance of IT
can be better understood in this context. A workflow is a collection of
interconnected and interlinked steps that follow each other. Workflow
emphasizes that each step in it follows the preceding step without any
delay or gap and ends just before the subsequent
Q.6. Write short
notes on: 5,5
a) Barcode
Technology
b) Challenges for
online retailers
ANS:
Barcode technology: Barcode technology is one of the
widely used methods of automatic identification. Automatic
identification or ‘Auto ID’ encompasses automatic recognition and
recording of data. This is common in printing and reading of information
encoded in barcodes, thereby eliminating the risk of human error. This
is an automatic identification technology. Barcode is a predefined format of
dark bars and white spaces. It represents data an optical machine-readable
Get fully
solved assignment, plz drop a mail with your sub code
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Charges rs 125/subject and rs
700/semester only.
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