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Master
of Business Administration- MBA Semester 3
Drive-
fall 2014
(Book ID: B 1711) Assignment (60 marks)
MK0013- MARKET RESEARCH
Q1.
Define Research and its characteristics. Also explain any seven types of
research. (Definition and characteristics of research, types of Research) 3, 7
Answer:
"Research
and experimental development (R&D) comprise creative work undertaken on a
systematic basis in order to increase the stock of knowledge, including
knowledge of man, culture and society, and the use of this stock of knowledge
to devise new applications." It is
used to establish or confirm facts, reaffirm the results of previous work,
solve new or existing problems, support theorems, or develop new theories. A
research project may also be an expansion on past work in the field. To test
the validity of instruments, procedures, or experiments, research may replicate
elements of prior projects, or the project as a whole.
Q2.
Explain the various types of Consumer and Business to Business (B2B) market
research. (Types of Consumer market research, Types of B2B market research) 6,
4
Answer:
Types of
Consumer market research
Table:
Types of Consumer Market Research
|
Types
of consumer
research
|
Purpose
|
|
|
|
|
|
|
|
|
|
Q3.
Discuss the various Techniques of Sales Analysis and forecasting in estimating
the current market demand. (Qualitative techniques, quantitative techniques) 5,
5
Answer:
Forecasting techniques used for
estimating demand
An organisation can predict sales
either by predicting market sales and by deciding what share will be of the
company or by forecasting the share of the company. Let’s understand the
process of forecasting.
The process: In the forecasting process, we need
a chain of procedures to forecast. It starts with the objectives which are
determined. For example, the demand objective of a company can be met by
estimating the demand of t
Q4.
Discuss the Various techniques of Probability sampling techniques in detail
with examples. (Definition of probability sampling, techniques of probability
sampling) 2, 8
Answer:
Probability
Sampling
In a probability sample, every unit
in the population has equal chances for being selected as a sample unit.
Probability sampling includes random sampling (stratified random sampling and
systematic sampling), cluster sampling, and multistage sampling.
Q5.
Explain the process of sampling and classification of non- probability sampling
techniques. (Definition of sampling, process of sampling, classification of
non-probability sampling) 1, 5, 4
Answer:
Definition of
sampling
Sampling is the
process of selecting a suitable sample, or a representative part of a
population for the purpose of determining characteristics of the whole
population. The main aim of sampling is to draw inferences about populations
from samples, rather than a complete enumeration (a census) of the population.
To study a portion rather than the whole is cheaper and more convenient.
A population is
a group of persons, individuals, items or objects from which samples are taken
for measurement.
Q6.
Discuss the features of online marketing research and its types. (Definition,
Features, types) 2, 3, 5
Answer:
Online Marketing Research
A survey or research is a term
which means analyzing the latest trends and collecting the related facts and
figures for a particular research. Online marketing research is the process by
which companies use the Internet to gather data to evaluate how well a product
or service is selling to consumers.
Online survey
It is one of the latest research
styles. Internet is the key factor that helps in conducting online surveys.
They help in providing the information as well as crucial facts and figures. In
this competitive world, every business firm
Get fully solved assignment, plz drop a mail with your sub code
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