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DRIVE-Fall DRIVE
2014
PROGRAM/SEMESTER-MBADS (SEM 4/SEM
6) MBAFLEX/ MBAN2 (SEM 4) PGDISMN (SEM 2)
SUBJECT CODE &
NAME-MI0039- E-COMMERCE
Q1. Warigon is a
retail company and they want to automate the payment system. Assume that you
are the design engineer of that company. What are the factors that you would
consider while designing the electronic payment system? (Analyzing- 5 marks,
Factors- 5 marks) 10 marks)
Answer.
Analyzing
Factors:
These
factors are as follows ease of access, use and integration, acceptability and
client base.
Ease of use and access: The best payment processing system should be easy to use and support all levels of users.
Customer base: The solution should justify the setup costs by being able to supporting a good number of users.
Q2. For many years
companies have been using computers to send business documents instead of
mailing paper documents (i.e. most of our pay checks are directly deposited
into our bank accounts). This transfer of funds is accomplished by the use of
an electronic file being sent from your company to your bank). The problem was
that the all employed proprietary used unique formats to pursue this task. The
absence of a standard format led to the condition where computers could no
longer "talk" to one another without a great deal of effort by
programmers. For example, Supplier X could recognize an electronic Purchase
Order from Retailer A but not from Retailer B. To avoid the above conditi. What
is the name of the standard? Discuss the working concepts of that standard.
(Recognizing the standard – 1 mark, defining the standard- 2 marks, listing the
various components – 3 marks, explaining the working – 4 marks) 10 marks
Answer.
Name of the
standard and its definition: EDI
ANSI X12 stands
for Electronic Data Interchange, American National Standards Institute
X12. The EDI ANSI X12 standard
was developed to govern the use of EDI to exchange information electronically between
businesses.
Q3
Suppose you are the network admin of WXZ Software Company and you are given the
responsibility of managing all the servers. What are the steps you would follow
to avoid hacking of the company’s information?
(Explaining
the threat and to avoid threats) 10
Answer.
Explanation of
threats
Unethical hackers (in bad sense
of this word) are always looking for weaker points in a network system to hack
the security system of your company and get hold of confidential and new
information. Various threats may occur which may be in the following forms:
Sabotage by former employees
Q4.
Assume that you are the project manager of VSG Company. Due to some reason the company’s
server got shut down and the company is not able to access the company’s confidential
data. What steps would have been taken by you to avoid this?
(Explaining
the backup alternatives) 10
Answer.
The
steps followed in backup alternatives
Setting up, running and
performing a backup can become very time consuming (especially if you are
creating a FULL backup for the very first time and more on this later). You can
take some steps to make the task of securing and storing your information, first,
by getting rid of some rubbish. Rarely, have I noticed in other articles,
blogs, posts, forums, any mention of getting rid of unwanted data on the
computer FIRST.
Q5.
Write short note on
a.
Target Audience
b.
Preparing the budget
(a.
Target Audience, b. Preparing the budget) 5,5
Answer.
a) Target audience
With the advent of the World Wide
Web, more and more companies are competing with each other to make their
presence felt in the web world. Advertising through the web is easier and
effective. However, it is very important to analyze and target a particular set
of audience for specific products and services.
Q6.
Guest look is an Indian based cosmetic manufacturing company which manufactures
a wide range of cosmetics for men. Although its product was used by men all
over the world, a number of new cosmetic manufacturing companies arose in the
market challenging Guest look. Now Guest look has to find innovative ways of
advertising its products. So far, Guest look’s advertising aids were mostly
printed and television media. Now, Eguest look realized the importance and
benefits of e-Marketing and has started concentrating on e- Marketing. As the
company is known for its integrity and will not compromise on that with spam
and unsolicited mails. Therefore, company identified three techniques such as
search engine optimization, improving existing website and banner ads.
a.
What are the benefits of offline advertising? Are Guest look following offline advertisement?
Justify your
b.
If you are working with the development team of Guest Look, how would you go about
improvising the existing website?
c.
What banner ads?
(a.
Listing the benefits of offline advertising, Justification of the answer for
using offline advertisement, b. Explaining how to improvise the existing website,
Explaining banner ads and its drawbacks) 2,2,3,3
Answer.
a) Benefits
of offline advertising
Despite the growth of the
Internet, it is important to realize that only 78.1% of users in the US have
access to the Internet that leaves 21.9% of users whom you cannot reach online.
For that 21.9%, here are some offline marketing methods to consider reaching
everyone in your overall marketing strategy.
Print
Advertising
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