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DRIVE-SUMMER
2014
PROGRAM-Bachelor
of Business Administration
SEMESTER-6
SUBJECT
CODE & NAME-BBR603-Merchandising and Supply Chain Management
BK
ID-B 1942
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
“The supply chain collaboration provides competitive edge to organisations”.
Comment
(Explanation)
10
Answer.
Faced with the current
economic downturn supply chain collaboration is of growing importance as an
approach to competitive advantage through reducing costs and improving service
levels. Indeed as we look to the future
improved levels of collaboration in the supply chain addresses many of the
issues associated with sustainability and delivering triple bottom line
objectives.
Q2.
What is the importance of retail packaging in satisfying a customer?
(Explanation)
10
Answer.
Importance of retail packaging in satisfying a
customer
Customer satisfaction refers to the extent to which customers are happy
with the products and services provided by a business. Customer satisfaction
levels can be measured using survey techniques and questionnaires.
Q3.
Throw light on the scope of visual merchandising in India.
(Scope
of Visual Merchandising in India) 10
Answer.
Scope of Visual Merchandising in India
Today visual
merchandising plays an important role in this business of retail-industry.
Visual Merchandisers are the professionals who are responsible for granting any
brand a face. Visual Merchandising (VM) is the art of presentation whereby
Visual merchandiser conceptualizes designs and implements window and in-store
displays for retail stores.
Q4.
Explain the role of merchandiser in planning.
(Explanation)
10
Answer.
Role of merchandiser in planning
Merchandisers play a
crucial role in the success of a retail organisation, as the profitability of
the organisation depends on the way they perform their roles and
responsibilities. A merchandiser needs to perform the following functions in
planning:
Q5.
Discuss the methods of merchandise forecasting.
·
Qualitative methods
·
Quantitative methods
Answer.
The methods of
merchandise forecasting can be broadly divided into the following two types:
Q6. Explain the following:
I.
Colour Wheel
II.
Objectives of Visual
Merchandising
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