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DRIVE-
Fall 2015
PROGRAM-
MBADS (SEM 4/SEM 6)
MBAFLEX/
MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT
CODE & NAME- ib0011– International Marketing
Qus:1
The orientation of a company’s top management, its beliefs and assumptions
significantly impact its approach to international marketing. Discuss the
concept of EPRG framework.
·
Management
orientations
·
Effect
on international marketing
Answer:
Management
orientations:
The orientation of a
company’s top management, its beliefs and assumptions significantly impact its
approach to international marketing. The concept consisting of Ethnocentric,
Polycentric, Regiocentric and
Qus:2
How do international economic institutions affect international marketing
strategy of MNCs? Explain the role of any two of them.
·
Effect
·
Role
of any two institutions
Answer:
Effect:
The Organisation
for European Economic Cooperation (OEEC) was the parent organisation of
Organisation for Economic Cooperation and Development (OECD), which was created
in 1947 under the Marshall Plan to savage Europe post the World War II. In
1961, the OECD overtook the OEEC. Currently, it has more than 30 members across
the globe which include Australia, Austria, Belgium,
Qus:3
Define the concept and scope of international marketing research.
·
Concept
·
Scope
Answer:
Concept:
International
Marketing Research is a complete analysis of the market, information regarding
the nature, size, organisation, profitability of different markets, changes in
the market and various factors – economic, social and political – affecting
those changes. The main purpose of international market research is to know about
consumers and the markets for its products and services. The researcher is
mainly concerned with the details regarding consumers. It is a technique to
Qus:
4 Differentiate between national and international products, global and
standardised products with examples.
Answer:
Differentiate
between national and international products:
National
products are made for a specific national market whereas international products
are made for regional and multinational markets.
National
products:
A national
product is one that, in the context of a particular company, is offered in a
single national market. Sometimes national products appear when a global
company caters to the needs and
Qus:5
Write short notes on:
a)
Containerization
b)
4 PL operators
a) Role and benefits of
containerization
b) meaning and role of 4PL
operators
Answer:
a)
Role and benefits of containerization:
Containerisation has
revolutionised maritime business throughout the world. Cargo-carrying
containers are an integral part of the transport industry. Containers
facilitate both the unitisation and carriage of
Qus:6
Choose a product and explain how you will prepare seven steps in a global
e-marketing plan?
·
Choosing
the product
·
Global
e marketing plan
Answer:
Choosing
the product:
A product is the main
offering of a company to its customers. It defines the customer segments and
competitors for the company. Five aspects of the product namely features,
quality look and packing
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