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DRIVE
Fall 2015
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM
4)
PGDROMN (SEM 2)
SUBJECT CODE &
NAME - ML0017-Mall Management
BK ID - B 1843
CREDIT & MARKS
- 4 Credits, 60 marks
Q1. Explain Retail
Trade Area and the different models related to it. (Explanation of retail trade
area, Explanation of models) 10
Answer: Retail Trade Area: Retailers estimate the demand for a
new location by defining its trade area and then estimating how many
people within the trade area will spend. This estimation of where the
customers will shop is of critical importance to retailers. Researchers
have developed many models for defining the size of the
Q2. Elaborate the
characteristics of International Standards of Shopping Malls. 10
Answer:
Characteristics of
International Standards of Shopping Malls: Let’s take a closer
look at some international blueprints available to us and endeavor to
closely outline best practices in designing various retail formats. We’ll
also look at some of the common characteristics that are embedded in the
design and
Q3. “Tenant
Management in malls is a very critical matter”. Elaborate. (Meaning of tenant
management, Explanation of role of tenant mix) 10
Answer:
Meaning of tenant management : Tenant management through the technique of tenant mix. You
understood the role of tenant mix in tenant management. The unit also discussed
the guiding factors that determine tenant mix. A marketing plan may be part of
an overall business plan. It is a plan that draws round a company’s general
marketing efforts. Marketing process can be comprehended by the marketing
Q4. Explain the use
of In-Mall Ads to develop Experiential Marketing. 10
Answer:
Use of In-Mall Ads to
Develop Experiential Marketing: For beginning to use in-mall media for
developing appropriate marketing experiences, marketers must concentrate
on how to improve the shoppers’ mall experience. Forrester proposes
getting started with this by:
• Considering
target customers in mall behaviours: More than investigating the demographics
of mall shoppers, marketers should also focus on the attitudes and behaviours
of mall shoppers to make out the mall ad set-up and message that will best fit
– and give value – to their target customers. Generating personas—human
representations of customer categories and carrying out ethnographic studies in
malls, can help advertisers
Q5. “Shopping malls
and complexes are places where people gather in great numbers and the
occurrence of a disaster can result in heavy casualties”. Elaborate. (Meaning
of Emergency Management, Explanation of Steps) 10
Answer:
Emergency Management: Shopping malls and
complexes are places where people gather in great numbers and the occurrence
of a disaster can result in heavy casualties. Thus, mall safety is of
key importance.
Q6. Write short
notes on: 10
a) Cooperative
Advertising
b) Resource Based
Analysis
Answer: Cooperative
Advertising: Cooperative advertising means shared advertising. An external
source such as a manufacturer or wholesaler pays majority of the
advertising cost, which is of
significant advantage for the retailer. In this respect,
brand promotion is essential. If a brand gets consumer
appeal,
cooperative advertising is a suitable investment. Cooperative advertising
is
the means of stretching one’s advertising money. With the help of pooling
one’s
resources, it is possible to buy significantly more space and time in the
chosen
advertising medium. Commonly, a retailer uses cooperative advertising
for
increasing the frequency
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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