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DRIVE-
Fall 2015
PROGRAM-
MBADS (SEM 4/SEM 6)
MBAFLEX/
MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT
CODE & NAME-MK0018– International Marketing
Qus:1
The orientation of a company’s top management, its beliefs and assumptions
significantly impact its approach to international marketing. Discuss the
concept of EPRG framework.
·
Management
orientations
·
Effect
on international marketing
Answer:
Management
orientations:
The orientation of a
company’s top management, its beliefs and assumptions significantly impact its
approach to international
Qus:2
How do international economic institutions affect international marketing
strategy of MNCs? Explain the role of any two of them.
·
Effect
·
Role
of any two institutions
Answer:
Effect:
The Organisation
for European Economic Cooperation (OEEC) was the parent organisation of
Organisation for Economic Cooperation and Development (OECD), which was created
in 1947 under the
Qus:3
Define the concept and scope of international marketing research.
·
Concept
·
Scope
Answer:
Concept:
International
Marketing Research is a complete analysis of the market, information regarding
the nature, size, organisation, profitability of different markets, changes in
the market and various factors – economic,
Qus:
4 Differentiate between national and international products, global and
standardised products with examples.
Answer:
Differentiate
between national and international products:
National
products are made for a specific national market whereas international products
are made for regional and multinational markets.
National
products:
A national
product is one that, in the context of a particular company, is offered in a
single national
Qus:5
Write short notes on:
a)
Containerization
b)
4 PL operators
a) Role and benefits of
containerization
b) meaning and role of 4PL
operators
Answer:
a)
Role and benefits of containerization:
Containerisation has
revolutionised maritime business throughout the world. Cargo-carrying
containers are an integral part of the transport industry. Containers
facilitate both the unitisation and
Qus:6
Choose a product and explain how you will prepare seven steps in a global
e-marketing plan?
·
Choosing
the product
·
Global
e marketing plan
Answer:
Choosing
the product:
A product is the main
offering of a company to its customers. It defines the customer segments and
competitors
Get fully solved assignment. Buy online from website
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