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DRIVE-
Fall 2015
PROGRAM/SEMESTER-
MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT
CODE & NAME -MK0013-Marketing Research
Q1. Explain Cross sectional Research Design, its advantages and
disadvantages.
(Meaning-2, Advantages-4,
Disadvantages-4) 10 marks
Answer.
Cross sectional Research
A
cross-sectional study, a type of descriptive, observational study, involves
measuring different variables in the population of interest at a single point
in time. This simultaneous data gathering is often thought of as a snapshot of
conditions present at that instant. Its most important application lies in the
field of epidemiology and disease research. Although it offers several
advantages, such as the ease of assessing the
Q2.What is the various fundamental properties
of scales of measurement? Explain with an example each.
(Explanation-2, Examples-8)
10 marks
Answer.
Scales of
Measurement: Fundamental Properties
According to
mathematical theory, a researcher can use four scaling properties in developing
scales: assignment, order, distance and origin
Q3.Describe the steps involved in Hypothesis
Testing.
(Explanation of
the steps) 10 marks
Answer.
Steps involved in Hypothesis Testing
A hypothesis
should be expressed clearly employing appropriate terminology; should be
testable and limited in scope. Various steps involved in hypothesis testing,
which are explained below.
1.
Setting-up of hypothesis: The first step
is to set up the decision-making process. This involves specifying the
Q4.Explain Pearson Product Moment Correlation
with the help of an example.
(Explanation-7, Example-3)
10 marks
Answer.
Pearson Product Moment Correlation
Pearson Correlation
Coefficient is named after Karl Pearson who developed this correlation method
to do agricultural research. It is used to measure correlation. The symbol for
the correlation coefficient is lower case r, and
Q5.Explain Business to Business Market Research
and types of market research undertaken in B2B research.
(Meaning-4, Types-6)
10 marks
Answer.
Business Market Research
B2B research
involves the investigation of any market where the targets tube examined are
another business entity or employees of a businessentity.B2B market research is
a more complex process than B2C. It is very
Q6.Write short notes on:
a) Copy testing
b) Sales Analysis
(Meaning with
example-5, Meaning and Benefits-5) 10 marks
Answer.
a) Copy testing
Copy testing
decreases the chances of risk on brand or company image by an ineffective
advertisement.
Copy testing is
generally carried out on a large scale as a quantitative research study in
which the target audience is shown the advertising. The advertisers use copy
testing as a technique to check the effectiveness of an
Get fully solved assignment. Buy online from website
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