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DRIVE-
fall 2015
PROGRAMMBADS
(SEM 3/SEM 5)MBAFLEX/ MBAN2 (SEM 3)PGDMMN (SEM 1)
SUBJECT
CODE & NAME-MK0010- Sales, Distribution and Supply Chain Management
BK
ID-B1721
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
Why is distribution termed as the second half of marketing? Explain the
different patterns of distribution. (Definition of Physical Distribution,
Reasons for why distribution is termed as second half of marketing, Different
patterns of Distribution) 3, 3, 4
Answer:
Physical Distribution Management: Physical Distribution is the set of activities
aiming to provide intermediaries and customers with the right quality goods, in
right time and at right locations.
Sound
system of physical distribution does not result in cost cutting, but leads to
high level of quality service. Cost cutting is achieved through maintaining low
inventory level, to the extent possible, with the use of inexpensive forms of
transportation and
Q2.
Who are called as Wholesalers? Explain different types of Wholesalers.
(Definition of Wholesalers, Different types of wholesalers) 2, 8
Answer: Definition
of Wholesalers: The wholesaler essentially purchases the goods from
the producer, stocks them, and redistributes these to the other intermediaries
like the retailers who subsequently sell them to the end-users or the
customers. This function of the wholesaler enables:
• The
Q3An
organization needs to be extremely cautious in making investments in various
types of inventories. The extent of control required to be maintained on all
items is not the same. Explain some important tools of Inventory management
like ABC analysis, Just-In-Time & Economic order quantity model.
(Definition
of Inventory and Inventory Management, ABC analysis, Just-In-Time &Economic
Order Quantity Model) 3, 7
Answer.
Inventory and Inventory Management
Inventory
The term ‘inventory’
means any stock of direct or indirect material (raw materials or finished items
or both) stocked in order to meet the expected and the unexpected demands in
the future.
Inventory
Management
Inventory management
is primarily about specifying the size and placement of stocked goods.
Inventory management
Q4Explain
the SCOR model with a diagrammatic representation.
(SCOR
model, Focusing Aspects with diagram) 5, 5
Answer.
SCOR model
The SCOR model is used
to understand simple or complex supply chains through common set of terms.
Consequently, different industries can be related teach other to interpret any
supply chain.SCOR is based on five unique
Q5
When one member of distribution channel tries to maximize its profits at the
expense of rest of the members, it will create conflicts, resulting in the
decline of profits. To avoid these conflicts, now retail firms have started
forming vertical Marketing systems (VMS). Explain the three types of VMS
through which goods and services are usually distributed to customers.
(Definition
of VMS, Three types of VMS) 2, 8
Answer.
Vertical Marketing systems (VMS)
A Vertical Marketing
System (VMS) is
a system in which almost all the members of distribution channel such as
Q6Describe
the supply chain Benchmarking Procedure.
(Definition
of Benchmarking, Procedure for supply chain benchmarking) 2, 8
Answer.
Benchmarking
Benchmarking has been
used variedly to refer to several activities. Several definitions have
described as ‘benchmarking’. Some of these definitions are discussed to
emphasize the diversity:
•
‘A
continuous systematic process for evaluating the products, services and work of
organizations that are \
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