Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
DRIVE-Fall
2015
PROGRAM-MBADS/
MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER-2
SUBJECT
CODE & NAME-MB0046- Marketing Management
BK
ID-B1629
CREDIT
& MARKS-4 Credits, 60 marks
Q1.
Suppose you are the marketing manager of a banking firm. Your bank has opened
its first branch overseas. What factor do you think will affect the choice of
marketing the most and why? (Define environment scanning, Demographics,
Political and Legal environment, Socio-cultural environment) 2, 2, 3, 3
Answer:Environment Scanning: Environmental scanning is
designed to aid the long-term planners andstrategists in the organisations.
Many people criticise the environmentalscanning technique because of the
diffused and general nature of its results.Companies use various methods for environmental
scanning. We willdiscuss two important techniques, namely Delphi technique and
Q2.
A brand is a composite set of beliefs and associations in the mind of
consumers. In brand development, as a part of branding strategy decision, the
brand manager can decide to create new brand elements for the new products,
apply some of the existing brand elements to the new product, or use a
combination of existing and new brand elements to the existing and new
products. Explain the different branding strategies used by the companies for
their range of products.
(Definition
of Brand, Advantages of Brand, Explanation of different branding strategies
adopted by companies)2,2,6
Answer.
Definition
of Brand
Brand is name linked to one or
more items in the product line that isemployed to recognise the source or
character of item(s).
Example:prudential help in
recognising the source or character of an item of aproduct line.
Advantages
of Brand
The following are the advantages
of branding.
(a) A brand promises and delivers
a high level of assurance toconsumers.
(b) A brand serves
Q3.
Describe the international market entry strategies in brief. (Joint ventures,
Strategic alliances, Direct investment, Contract manufacturing, Franchising) 2,
2, 2, 2, 2
Answer:
International
Market Entry Strategies
There
are two methods to entry into foreign markets. They are indirect exporting and direct exporting. In the first method,
the manufacturers takethe help of merchant exporters to get products exported
to foreign markets.
In
direct exporting, the manufacturers decide to export themselves. Thus,the
manufacturers have to decide, whether they will go directly for exports ortake
the help of merchant exporters who are very often recognised as exporthouses,
trading houses, etc. Some
Q4.
Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves
an individual salesman or a sales team establishing and building a profitable
relationship with customers over a period of time through a series of steps. Explain
the steps in the personal selling process which helps in the successful sales.
(Definition
of Personal Selling, Explanation of steps in the Personal selling process) 2, 8
Answer.
Definition
of Personal Selling
Personal selling is an activity
which involves a face-to-face interaction withthe customers wherein there is a
quick response and personalconfrontation. This allows for more specific
adjustment of the message.Here, the communication message can be
Q5. Describe the stages in consumer decision
making process.
(Explanation
of the stages in consumer decision making process) 10
Answer.
Stages
in consumer decision making process
Consumer buying decision process
is explained through a number of stages and is influenced by one’s
psychological framework comprising the individual’s personality, learning
process, levels of motivation, perception towards products and brands, and
formation of positive
Q6.
Describe some of the strategies for effective marketing and advertising in
rural market. Also explain the innovative use of media in rural market. (Nature
of the rural market, Strategies, Innovative use of media) 2, 3, 5
Answer:
Rural Marketing: The rural areas are where the
markets of the future lie. Urban markets arebecoming increasingly competitive
and saturated for many products. On theother hand, rural markets offer growth
opportunities for firms caught up inintensive battle in urban and metro
markets. Marketing gurus describe ruralmarkets as the market of the new
millennium. According to them, marketershave to understand the rural customers
before they can make inroads intorural markers.The
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
No comments:
Post a Comment