Monday, 16 November 2015

qm0020 smu mba Fall 2015 IIIrd sem assignment

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DRIVE Fall 2015
PROGRAM Master of Business Administration- MBA
SEMESTER 3 SUBJECT CODE & NAME
QM 0020- Quality in Service Industries

Q1. Discuss the Capability Maturity Model Integration(CMMI). (Explanation of CMMI, CMMI constellations, CMMI maturity levels) 2, 4, 4
Answer: Capability Maturity Model Integration (CMMI): Refers to a process improvement training and certification programme. CMMI methodology rates the processes according to their maturity levels, which are defined as: initial, repeatable, defined, quantitatively managed and optimising. The model offers sound appraisal techniques to assess


Qus:2 Explain the five dimensions of Service Quality given by Parasuraman, Zeithaml and Berry, to evaluate the service gap.
·         Definition of Service quality
·         Explanation of five dimensions of Service quality

Answer:
Definition of Service quality:
According to Garvin, “quality can be defined from different perspectives: user–based, product-based,


Qus:3 How is Service quality related to customer satisfaction, loyalty, and Value?
Explanation.

Answer:

Service quality related to customer satisfaction, loyalty, and Value:

Service quality is one aspect that is directly related to customer satisfaction, loyalty, and customer


Qus:4 Explain the various reasons for Service failure and also the two types of service failure.
·         Explanation of service failure and its two types
·         Reasons for service failure

Answer:

Explanation of service failure and its two types:

A customer service failure incident happens when the service performance fails to meet an individual’s expectations. In other words, it can be defined as any customer service flaw that results in a

Qus:5 Give reasons why providing high-quality service depends on efficient co-ordination between different functional areas/departments of an organisation.
·         Explanation of the role of different departments in managing service quality
·         Steps in providing high-service quality
Answer:
Explanation of the role of different departments in managing service quality:
An organisation is made up of a number of departments, each of which has a different role to play in ensuring the smooth running of the organisation.Providing high-quality service requires efficient co-ordination between thesedifferent functional areas or departments in the organisation.The role of the various departments of anorganisation in managing service quality.



Qus:6 Explain the various services provided by retailers. Also explain the various approaches to service quality in retailing.
·         Services Provided by retailers
·         Approaches to service quality in retailing

Answer:

Services Provided by retailers:

These services can be in terms of helping the customers in selecting the products, lay-away services, after-sales services, installations, demonstrations and fair prices. Increase in the living standards of


Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412


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