Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
DRIVE-Fall 2015
PROGRAM-MBADS (SEM
3/SEM 5)MBAFLEX/ MBAN2 (SEM 3)PGDMMN (SEM 1)
SUBJECT CODE & NAME-MK0012-
Retail Marketing
BK ID-B1723
CREDIT & MARKS-4
Credits, 60 marks
Q1.
Describe the general characteristics of consumers and explain the
classification of retail consumers based on shopping. (Define Retailing,
General characteristics of consumers, classification of retail consumers based
on shopping) 2, 3, 5
Answer:
Retailing: “Retailing is a set of activities that enables selling
of goods and commodities to the customers or end consumer in small quantities”.
A retailer is a person or an outlet through which products or services are sold
to customers or the end user. Retailing is one of the key elements of a
marketing and distribution strategy; it ensures that a
Q2.
Describe the Retail Buying Process in brief.
(Definition of retailing, retail buying process) 2, 8
Answer:
Retail Buying Process
These basic psychological
processes play an important role in understanding how consumers actually make
their buying
Q3
Explain the Retail Merchandising Management (RMM) in brief.
(Definition
of Retail Merchandising, Steps involved in RMM) 3, 7
Answer.
Retail Merchandising
Retail merchandising
refers to the process used to conduct retail sales. Apart of the process, the
merchandiser pays close attention to
Q4.
What is E-tailing? Describe the advantages and disadvantages of E-tailing.
(Definition of E-tailing, Advantages and Disadvantages of E-tailing) 2, 8
Answer:E-tailing:
Electronic retailing, also known as e-tailing, deals with selling products and
services online via the Worldwide Web. Internet retailing or ‘e-tailing’, as it
is usually referred to, covers retailing using a variety of different
technologies or media. It may be broadly a combination of two elements. One is
combining new technologies with elements of
Q5
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s
overall profitability depends on Pricing. It plays an important role in
strategic decision making process. Explain various pricing strategies are
adapted by the retailer according to the situation.
(Explanation
of pricing in Retail, Retail Pricing strategies) 2, 8
Answer.
Pricing in Retail
Price is a highly
sensitive and visible part of retail marketing mix and has bearing on the
retailer’s overall profitability. Further, pricing itself is inessential part
of marketing mix and has its own place in the strategic decision-making
process. In subsequent sub-sections, you will learn the various pricing
strategies. Pricing is one of the most
Q6
Describe any three rural retail strategies in brief.
(Definition
of Rural retail, any three Rural retail strategies) 2, 8
Answer.
Rural retail
Rural retailing is the
fast growing aspect of retail since retailers can feel comfortable in finding
suppliers and they also act as buyers. Retailing is the final phase of the
distribution channel and it is clear by now that it is the
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
No comments:
Post a Comment