Monday, 16 November 2015

mi0036 smu mba Fall 2015 IIIrd sem assignment

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DRIVE
Fall 2015
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDISMN (SEM 1)
SUBJECT CODE & NAME
MI0036 – BUSINESS INTELLIGENCE & TOOLS
BK ID - B2043
CREDIT - 4
MARKS –60

Q1. a. List the factors responsible for the increasing importance of BI in organisations. b. What are the obstacles in Implementing BI in Organisations 5, 5
Answer:Factors Responsible for the Increasing Importance of Business Intelligence in Organisations: The increasing importance of BI is due to various factors, namely, technological advancement, competitive market and need for quick reflexes. Let's elaborate on these factors.

Technological advancement: The magnificent increase in electronic connectivity between people and organisations through the Internet and Intranet has generated an explosion of data volumes. The development in the storage capabilities has also supported this exponential rise in the amount of data. In addition to this, hardware with high processing speeds help in carrying out complicated calculations quickly. Availability of


Q2. a. Discuss the contribution of business analytics in strategy management. b. How is CRM linked to business intelligence? 5, 5
Answer: Contribution of BA in strategy Management: A good financial performance is the result of better business outcomes. To achieve these outcomes, organizations need to develop and manage multiple, interconnected business strategies. BA solutions give an actionable business forecast that can guide business strategies and technologies to provide timely and accurate financial results. Although, the business user teams may only have an apparent understanding of Biotechnologies, they are expected to highlight the

Q3. Explain the data mining process in detail. (Figure to data mining process, Explanation of the process) 3, 7
Answer: Figure to data mining process:


Data mining


Q4. Relate between BI tools and relationship marketing strategy with (Relationship between BI tools and relationship marketing strategy, some example) 8, 2
Answer: Relationship between BI tools and relationship marketing Strategy: BI analytic tools, when used within a relationship marketing strategy, can regularly review business performance trends and suggest actionable recommendations, enabling the organization to consistently optimize the strategic marketing approach. In this way, organizations investing in a BI analytic tool benefit from measurable and interactive marketing initiatives that strengthen customer relationships, advance client intelligence, and maximise



Q5. What are the main features of a financial reporting system (At least 10 features) 10
Answer: Features of a financial reporting system: The following are the main features of a financial reporting system:

Drag-and-drop report builder: This feature helps in creating sophisticated reports and analyzing them with ease. To generate a report, you need to select the desired items from a menu, drag them onto a graphical


Q6. Discuss the various critical challenges that need to be overcome for BI to succeed within an organization (Listing the critical challenges) 10
Answer: Critical Challenges for Business Intelligence Success: Business success is achieved with BI through easily accessible information. This access can be best achieved with the help of precise and timely insight into the finances and customers of an organization as well as the state of the market. The true indicator of success in business is when BI results in more profitability. Organizations achieve success in

Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412



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