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DRIVE-
Fall 2015
PROGRAMMBADS
(SEM 4/SEM 6)MBAFLEX/ MBAN2 (SEM 4)PGDMMN (SEM 2)
SUBJECT
CODE & NAMEMK0017- E-MARKETING
BK ID-B
1810
CREDIT
& MARKS-4 Credits, 60 marks
Q1. Define
E-Customers with some examples. Also explain the online buying process. (Definition
of E-customers with examples, online buying process)
Answer:
E-business offers unthought-of opportunities to tailor
your product to your customers' requirements, but getting the right
Q2.An
electronic marketplace (e-marketplace) refers to a website created for common
interest. It integrates the online and physical component of a company. Discuss
the five kinds of partners in an e-marketplace.
(Explanation
of e-marketplace, Five kinds of partners in an e-marketplace)3, 7
Answer.
Explanation
of e-marketplace
An e-marketplace
is a location on the Internet where companies can obtain or disseminate
information, engage in transactions, or work together in some way. Most of the
e-marketplaces provide two basic functions: 1) they allow companies to
Q3.Discuss
the major legal and ethical issues in e-marketing.
A. Legal
issues
B.
Ethical issues
(Legal
issues, Ethical issues)6,4
Answer.
In genealogy and law, issue usually
means a person's lineal descendants, natural born children, their children, and
so on. These are distinguished from heirs, which can include other kin
such as a brother, sister, mother, father, grandfather,
Q4.
What is e-mall? Explain the various types of online stores in an e-mall.
(Definition of e-mall, Various types of online stores) 2, 8
Answer:
e-Malls
e-Malls are Web sites
that feature links to numerous online shopping sites. Some of these portals
offer e-wallet technology, so you only need to enter a credit card number and
shipping information once, even if you shop
Q5.Functions
of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These
functions form the framework of an e-marketing strategy. Discuss this formula
with a diagrammatic representation.
(Explanation
of 2P+2C+3S formula in detail, Diagram)8,2
Answer.
Explanation
of 2P+2C+3S formula
The marketing mix is
built around the theory of “transaction.” These are explained by the exchange
of paradigm. The series of particular functions brings uniqueness to e-marketing.
These can be synthesised in the2P + 2C+ 3S formula: personalisation, privacy,
customer service, community, site, security, sales promotion.
These seven
Q6.Discuss
the selling methods and sales promotion of E-marketing
(Explanation
of Selling method, Explanation of sales promotion of e-marketing) 5, 5
Answer.
Selling
method
Successful Internet
marketing campaigns borrow heavily from traditional direct response
techniques. These
principles have been extensively tested, re-tested, and proven to be effective
over time.
Use proven sales techniques
Ask
for the order –
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
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if urgent then call us on 08791490301, 08273413412
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