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DRIVE
Fall 2015
PROGRAM
BBA
SEMESTER
5
SUBJECT
CODE &
NAME
BBR
504
VISUAL
MERCHANDISE
Qus:1
Define visual merchandising. What are the objectives of visual merchandising?
·
Meaning
of visual merchandising
·
Objectives
of visual merchandising
Answer:
Meaning
of visual merchandising:
Visual Merchandising
refers to the creative display of merchandise and the designing of a retail
store for attracting customers. Visual merchandising is an effective tool used
to display the merchandise in a retail store for attracting customers and creating
a good image of a store. In addition, visual
Qus:2
a) What is the relationship between marketing communication and visual
merchandising?
b)
What do you mean by thematic communication? Give two examples of thematic
communication.
Answer:
Relationship
between marketing communication and visual merchandising:
Marketing
communication refers to the science and art of communicating the information
that an enterprise wishes to share with its intended target audience. This
information may be related to the marketing of any product, details about new
product launch or about some activity organised by the
Qus:3
a) Explain the concept of non-store retail merchandising.
b)
Write a short note on product presentation in non-store retail merchandising.
Answer:
Concept
of non-store retail merchandising:
Retailers make
high investments to create an impeccable in-store experience for the target
consumers by attractive VM displays. Visual merchandisers are not only tasked
with creating an in-store experience, but also handling the perfect displays of
merchandise collection. Yet, it is easy to style a physical space by developing
floor plans and threedimensional presentations. When a customer is in a store,
the retailer can stimulate the senses of the customer through well-considered
visual presentations, audio and sensory elements. By doing this, retailers may
create an engaging
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 625/semester only.
if urgent then call us on 08791490301, 08273413412
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