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DRIVE-
SPRING 2014
Program- Bachelor of Business Administration-BBA
Semester-3
Subject
code & name- BBA 304 - Advertising
and sales
BK
ID- B1598
CREDIT
& MARKS-4 CREDITS & 60 MARKS
Q.1:
Define advertising and discuss the various functions of advertising.
Meaning
Functions
ANS:
Meaning:
Advertising is a form
of communication used to persuade an audience (viewers, readers or listeners)
to take some action with respect to products, ideas or services. Most commonly,
the desired result is to drive
Q.2: Discuss in brief
the various message strategies in advertising.
3
strategies
ANS:
3 strategies:
A message strategy is
the primary tactic or approach used to deliver the message theme. There are
three broad categories of message strategies:
1. Cognitive
strategies
Q.3: Observe any
newspaper advertisement of any telecom company. What is the target audience and
what are benefits of choosing newspaper for advertisement.
Selection of
appropriate advertisement
Identifying target
audience
Advantages of newspaper
advertisement
ANS:
Selection of
appropriate advertisement:
Advertising is complex
because so many different advertisers try to reach so many different types of
audience. Considering all these different advertising situations, we can
identify seven major types of
Q.4: What is internet
advertising? How is it different from Email advertising?
Internet advertising
Difference
ANS:
Internet advertising:
Internet advertising
is also sometime called as online advertising. It is a form of promotion that
uses the Internet to deliver marketing messages to attract customers. Examples
of online advertising include
Q.5: What are the
various sales presentation techniques? Discuss.
Sales presentation techniques
ANS:
Sales presentation techniques:
A good presentation
will involve several techniques / conversation skills in order to make it a
success story. The quality of a sales presentation will often determine whether
a prospect buys from a particular vendor or one of its competitors. The same
are indicated below.
Q.6: Write
short notes on:
a) Sales promotion
b) Personal selling
a) Meaning
and scope of sales promotion
b) Meaning
and objectives of personal selling
ANS:
a) Meaning and scope of sales promotion:
Sales promotion is one
of the four aspects of promotional mix. (The other three parts of the
promotional mix are advertising, personal selling, and publicity/public
relations.) Media and non-media marketing
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