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DRIVE-Spring
DRIVE 2014
PROGRAM/SEMESTER-MBADS
(SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDISMN (SEM 2)
SUBJECT
CODE & NAME-MI0039- E-COMMERCE
Q1. Electronic
Commerce is commonly known as e-commerce, is a process of buying and selling of
goods or services using electronic systems. List the applications and benefits
of e-Commerce.
(a. Applications
of e-Commerce, b. Benefits of e-Commerce ) 5,5
Answer.
a) Applications of e-Commerce
E-commerce refers to
buying and selling of information, products and services through computer
networks. A number of software and hardware applications are used to carry out
the e-commerce transactions. The e-commerce framework comprises the exclusive
hardware and software requirements that make the business transactions happen
on the Internet. It includes some specific applications like search engine,
online payment applications, online shopping carts and so on. Media convergence
plays a crucial role in e-commerce and information technology. Media
convergence refers to a merger of television, personal computer, and
telecommunications into a single box. This facilitates the users to have
high-speed Internet access, traditional television programs, and interactive
services in a single application.
Q2.
The e-Commerce architecture is divided into different layers which help us to
have an organized discussion of building blocks of e-Commerce in a logical
order. Explain the layered architecture of e-Commerce systems
(Explaining
the six layers of e-Commerce systems) 10
Answer.
Layered architecture
of e-commerce systems
The e-commerce architecture
is divided into layers which help us to have an organized discussion of
building blocks of e-commerce in a logical order. E-Commerce systems consist of
six layers, each layer providing a service. Every layer has a precise function,
which is explained separately. The lower layers support the upper layers which
helps us to get a logical way to discuss about the e-commerce systems
architecture. A possible layered architecture is given in the table
Q3
Suppose you are the network admin of WXZ Software Company and you are given the
responsibility of managing all the servers. What are the steps you would follow
to avoid hacking of the company’s information?
(Explaining
the threat and to avoid threats) 10
Answer.
Explanation
of threats
Unethical hackers (in
bad sense of this word) are always looking for weaker points in a network
system to hack the security system of your company and get hold of confidential
and new information. Various threats may occur which may be in the following
forms:
Sabotage by former
employees
Employees who lose
their job due to some bad circumstances like disappointment or fired due to
their misbehavior may collect the internal information from their previous
contacts and ex-colleagues. Sabotage by ex- employees may include:
·
Crashing
of servers.
·
Erasing
of files.
Q4.
Assume that you are the project manager of VSG Company. Due to some reason the company’s
server got shut down and the company is not able to access the company’s confidential
data. What steps would have been taken by you to avoid this?
(Explaining
the backup alternatives) 10
Answer.
The steps followed in backup alternatives
Setting up, running
and performing a backup can become very time consuming (especially if you are
creating a FULL backup for the very first time and more on this later). You can
take some steps to make the task of securing and storing your information, first,
by getting rid of some rubbish. Rarely, have I noticed in other articles,
blogs, posts, forums, any mention of getting rid of unwanted data on the
computer FIRST.
The most essential
component of a disaster recovery plan is to maintain a back up site, which
provides some degree of duplication of computing resources that are located
away from the primary site. Based on the extent to which the primary computing
resources are replicated, the types of backup sites are differentiated.
Q5.
Write short note on
a.
Target Audience
b.
Preparing the budget
(a.
Target Audience, b. Preparing the budget) 5,5
Answer.
a) Target audience
With the advent of the
World Wide Web, more and more companies are competing with each other to make
their presence felt in the web world. Advertising through the web is easier and
effective. However, it is very important to analyze and target a particular set
of audience for specific products and services.
Strategic
determination of the audience for whom the products are targeted is very
essential for the success of any business. Websites should be designed after
considering the requirements of the visitors and the benefits derived there
Q6.
Guest look is an Indian based cosmetic manufacturing company which manufactures
a wide range of cosmetics for men. Although its product was used by men all
over the world, a number of new cosmetic manufacturing companies arose in the
market challenging Guest look. Now Guest look has to find innovative ways of
advertising its products. So far, Guest look’s advertising aids were mostly
printed and television media. Now, Eguest look realized the importance and
benefits of e-Marketing and has started concentrating on e- Marketing. As the
company is known for its integrity and will not compromise on that with spam
and unsolicited mails. Therefore, company identified three techniques such as
search engine optimization, improving existing website and banner ads.
a.
What are the benefits of offline advertising? Are Guest look following offline advertisement?
Justify your
b.
If you are working with the development team of Guest Look, how would you go about
improvising the existing website?
c.
What banner ads?
(a.
Listing the benefits of offline advertising, Justification of the answer for
using offline advertisement, b. Explaining how to improvise the existing website,
Explaining banner ads and its drawbacks) 2,2,3,3
Answer.
a) Benefits of offline advertising
Despite the growth of
the Internet, it is important to realize that only 78.1% of users in the US
have access to the Internet that leaves 21.9% of users whom you cannot reach
online. For that 21.9%, here are some offline marketing methods to consider reaching
everyone in your overall marketing strategy.
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