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DRIVE- SPRING
2014
PROGRAM- MBA
(Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE
& NAME- MH0056 – Public Relations & Marketing for Healthcare
Organizations
CREDIT &
MARKS-4 Credits, 60 marks
Q.1 Discuss the
factors affecting healthcare marketing.
Mentioning the factors
Explanation of all the factors
ANS:
Mentioning the factors:
There are many factors
of affecting healthcare marketing such as
1. Economic factors
Q.2 Explain market
segmentation.
Definition
Explanation of market
segmentation
ANS:
Definition:
Market segmentation is
the process of segmenting a broad market into several smaller market segments
or groups. The segmentation is based on the responses or characteristics of
customers in the market
Q.3: Describe the types
of public relations research.
Explanation of primary
research
Explanation of
secondary research
ANS:
Explanation of primary
research:
Primary research
Primary research
involves carrying out a complete original study. The two primary research
techniques
Q.4: Discuss the
current scenario of medical tourism in India.
Explanation of medical
tourism
Explanation of present
situation of medical tourism
Advantages of medical
tourism
ANS:
Explanation of medical
tourism:
The medical tourism
provider collects information about the treatment, estimated cost, duration of
stay along with the list of hospitals and tourist destinations from the doctors
and consultants and sends it
Q.5: Discuss the future
of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future
of healthcare marketing
ANS:
Brief outline of healthcare marketing:
Healthcare marketing
management is the process of understanding the needs and wants of the target market.
Consumer protection and satisfaction are the core concepts of marketing. Healthcare
marketing deals with the marketing of healthcare and related products or
services. Health services have become
Q.6: Discuss the
standard metrics to evaluate public relations in healthcare.
Key factors of PR measurement and evaluation
Explanation of various PR evaluation components
ANS:
Key factors of PR measurement and
evaluation;
The key factors to be
considered while focusing on the PR measurement and evaluation are:
§ To establish flawless programmed
objectives and desired outcomes to measure results. For this, the PR goals must
be linked directly with the overall goals of business programmed.
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