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DRIVE-SPRING
2014
PROGRAM-MBADS
(SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDMMN (SEM 1)
SUBJECT
CODE & NAME-MK0012- Retail Marketing
BK
ID-B1723
CREDIT
& MARKS-4 Credits, 60 marks
Q1
Discuss the Retail pricing strategies.
(Explanation
about pricing in retail, Retail Pricing Strategies)2,8
Answer.
Pricing
Pricing is one of the most
important variables in retail decision-making. An integral part of the
marketing mix, price is the one that most easily elicits a response from
consumers. Setting the right price can influence the
Q2
Explain the factors affecting retail store locations Decisions.
(Definition
of retailing, Explanation about the factors affecting retail store location
decision)2,8
Answer.
Retailing
“Retailing is a set of activities
that enables selling of goods and commodities to the customers or end consumer
in small quantities”. A retailer is a person or an outlet through which
products or services are sold to customers or the
Q3
Explain the Retail Merchandising Management (RMM) in brief.
(Definition
of Retail Merchandising, Steps involved in RMM)3,7
Answer.
Retail
Merchandising
Retail merchandising refers to
the process used to conduct retail sales. As part of the process, the
merchandiser pays close attention to the different types of products offered
for sale, how to present those products to consumers
Q4
Define e-tailing. Explain the future of electronic retailing.
(Definition
of e-tailing, Future of e-tailing)2,8
Answer.
E-tailing
Electronic retailing, also known
as e-tailing, deals with selling products and services online via the Worldwide
Web. Internet retailing or ‘e-tailing’, as it is usually referred to, covers
retailing using a variety of different
Q5
Price is a highly sensitive and visible part of retail marketing mix.
Retailer’s overall profitability depends on Pricing. It plays an important role
in strategic decision making process. Explain various pricing strategies are
adapted by the retailer according to the situation.
(Explanation
of pricing in Retail, Retail Pricing strategies)2,8
Answer.
Pricing
in Retail
Price is a highly sensitive and
visible part of retail marketing mix and has a bearing on the retailer’s
overall
Q6
Describe any three Rural retail strategies in brief.
(Definition
of Rural retail, Any three Rural retail strategies)2,8
Answer.
Rural
retail
Rural retailing is the fast
growing aspect of retail since retailers can feel comfortable in finding
suppliers and they also act as buyers. Retailing is the final phase of the
distribution channel and it is clear by now that it is the
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