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DRIVE Spring 2014
PROGRAM/SEMESTER-
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBAN2 (SEM
4)
PGDROMN (SEM 2)
SUBJECT CODE &
NAME
ML0017-Mall
Management
BK ID B 1843
CREDIT & MARKS- 4 Credits, 60
marks
Q.1. Explain the different types and components of shopping malls. (Explanation
of types, Explanation
of components) 5, 5
ANS:
Explanation
of types of shopping
malls
Usually malls are
categorized into three broad groups – regional, super regional and outlets. In
many instances, regional and super-regional malls are found as the constituents
of huge superstructures that usually also involve residential space, office
space, amusement parks, etc. These trends are visible in
Q.2.
Explain
different models for malls. (Meaning of malls, Types of mall models) 2,8
ANS:
Types
of mall models
Malls are shopping
centres where customers park their vehicles in outlying areas and walk to the
stores which are spread over a vast area. Traditional malls are enclosed with
climate-controlled walkways between facing strips of stores. There are various types
of mall models indicated as
Q.3.
Describe the
Mall Design Process in detail. (Explanation of malls) 10
ANS:
Mall Design Process
The way malls are
designed is controlled by various stakeholders which include the
real-estate developer and architects, the design team, the town planners and
control authorities. Although the character of the shopping centre is
determined by the mix of users and consumers coming in to the shopping centre,
the parameters for design are set by the design team in accordance with the
defined
Q.4.
Explain
Global brands, its benefits and variables. (Meaning, Benefits, Variables)
2, 5, 3
ANS:
Global Brand
A global brand is
one which is supposed to replicate the same set of values all over the
world. Global brands rise above their origins and make durable and lasting
relationships with consumers across nations and customs. They are brands
put up for sale in global markets.
Q.5.
Explain
Preventive and Predictive Maintenance Techniques in detail. (Meaning
& Explanation of PM, Meaning & Explanation of PdM) 5, 5
ANS:
Preventive Maintenance (PM)
Preventive
Maintenance (PM) stands for ‘the care and servicing by personnel for the
purpose of maintaining equipment and facilities in satisfactory operating
condition by providing for systematic inspection, detection, and correction of
incipient failures either before they occur or before they
Q.6.
“Risks need
to be managed and reduced by the shopping mall officials”. In context of this
statement, explain various issues which are taken care by officials. (Explanation
of issues) 10
ANS:
Explanation
of issues
Risks need to be
managed and reduced by the shopping mall officials. The following issues should
be taken care of with regard to this:
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