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Bachelor of Business Administration – BBA
Semester 1, summer 2016
BBA101 – Communication Skills – 4 Credits
(Book ID: B1497)
Assignment - 60 marks
Note: Answer all questions. Kindly note
that answers for 10 marks questions should be approximately of 400 words. Each
question is followed by evaluation scheme.
Q1.
Depending on the channel used and the style of communication, there can be
various types of communication. Explain the various types of communication
based on channels and style?
(Meaning
of communication-2 marks, Types of communication based on communication
channels-4 marks, Types of communication based on style and purpose-4 marks) 10
marks
Answer.
Meaning
of communication
Communication is a process whereby the
meaning is defined and shared between living organisms. Communication requires
a sender, a message, and an intended recipient, although the receiver need not
be present or be aware of the sender's intention to
Q2.
As a listener, why do you think listening plays a vital role in the
organization? Co-relate the importance of the listening process in workplace
with probable measures to be taken to improve it.
(Purpose
of Listening-3 marks, listening as an Important Skill in Work Place-4 marks,
Measure to Improve Listening-3 marks) 10 marks
Answer.
Purpose
of Listening
The
basic purpose of listening is to pass on the information from the sender to the
receiver and that the receiver attentively listens to it. In turn, the listener
advocates certain actions accordingly. For example, a child attentively listens
to what his parents say and then tries to imitate it. Here, listening plays an
important part because the child does not know how to read or write
Q3.
Discuss different types of communication network practiced in an organization.
(Meaning
of Communication Network-2 marks, Types of Communication Network-8 marks) 10
marks
Answer.
Communication
Network
Communication Network refers to a
simple form or means of intersection of lines in all directions where messages
are sent with high
Q4.
Explain the importance of Business Letters. Differentiate between Personal and
Business Letters. (Meaning of Business Letters-2 marks, Importance of Business
Letters-4 marks, Differences-4 marks) 10 marks
Answer.
Meaning
of Business Letters:
A business letter is a formal
communication from an organization to its customers, the general public for
their information, another Company or the Authorities. It is often written in a standard format, and
in formal language, compared to a private letter between two people who are
well known to each other. The business
letter will show things like the address and
Q5.
Different purposes of reading require different methods of reading. Describe
the various ways of reading. What are the techniques that you can use to
improve your reading? (Types – 5 marks, Techniques -5 marks) 10 marks
Answer.
Types
of Reading
Reading entails active mental
involvement of the reader with the written work. While reading, you are
constantly and automatically relating the meaning of the written work with what
you already know. Your mind subconsciously looks for similarities, parallels
Q6.
Why is employment communication a necessary weapon for employer? What should an
applicant look for before he submits a resume to his prospective employer?
(Importance
of employment communication-5 marks, Applicant looks for before he submits a
resume to his prospective employer-5 marks)
Answer.
Importance
of employment communication
Employment communication involves a
complex process that includes employment letters, job applications and resumes.
In today’s global competitive world where there is cut-throat competition among
the job- seekers, it has become mandatory to have a good professional looking
resume to increase your credibility in job market. No employer is under any
obligation or compulsion to invite an applicant for the job interview without
which he will not be able to judge the
Get fully
solved assignment. Buy online from website
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