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DRIVE
SUMMER 2016
PROGRAM
Bachelor of Business Administration- BBA
SEMESTER
VI
SUBJECT CODE & NAME
BBR603 –Merchandising &Supply chain Management
Q1. What are the two important pillars of retail?
Supply Chain
Merchandising
Answer:
A supply
chain is the network created amongst different companies by producing,
handling, and/or distributing a specific product. An efficient supply chain
benefits the customers by reducing the incidence of
2. List the different elements of retail supply chain.
Merchandise management processes
Private label design and sourcing processes
Answer:
Merchandise management processes: It involve the
following processes:
Category management processes: Include the classification of merchandise
category and formation of strategies to manage these categories
3. Elaborate on the factors affecting the retailer-supplier
relationship.
Explanation
of the concept
Answer: Factors Affecting
Retailer-Supplier Relationship
Understanding of strategic business objectives: The retailers and the suppliers
should understand each other’s strategic business objectives. This would help
both the parties to grow simultaneously.
Providing detailed feedback: A retailer
should send the detailed feedback of sales to the supplier. This feedback is
transmitted through electronic medium. A qualitative feedback and discussion on
poor sellers
4. Explain the various types of lighting used in retail stores.
Explanation
of the concept
Answer: Types of
lighting used in retail stores
Primary Lighting:
It
refers to the lights used for overall illumination of the store. This type of
lighting uses fluorescent or incandescent lights mainly. In the outer area of
the store, 150-watt bulbs are used for basic
5. Compare visual merchandising practices in the past and the present
time.
Explanation
of the concept
Answer: VM
has been around since our civilised world is involved in merchandising. However,
the need of VM has increased more in the 21st century’s business world, because
the competition among the retailers is more intense. In the past, VM was used
as one of the finest techniques of sales promotion, but today it
6. Write a short note on international sourcing.
Explanation
of the concept
Answer: In
today’s globalised world, customers want to purchase the products and services
that are available in the foreign markets. For example, you as a customer would
like to buy foreign apparels to get a different style. Similarly, business
people who have clients worldwide would prefer to be dressed in a foreign
attire to be a part of the society. After recognising this demand, the
retailers start sourcing these
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