Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject
if urgent then call us on 08791490301, 08273413412
ASSIGNMENT
DRIVE FALL
2016
PROGRAM MBADS
(SEM 3/SEM 5) MBAFLEX/ MBA
SEMESTER III
SUBJECT CODE & NAME MK0013-MARKETING RESEARCH
BOOK
ID B1927
CREDITS 4
MARKS 60
Note:
Answer all questions. Kindly note that
answers for 10 marks questions should be approximately of 400 words. Each
question is followed by evaluation scheme.
Ques1
Differentiate between pure and applied research.
AnsFollowing
are the main types of research:
Theoretical/Fundamental/Pure research
Ques2
Write short notes on:
a.
Primary Data
b.
Secondary Data
Ans
Primary data
Primary data are the first hand
information collected by the researcher, forthe purpose of a specific inquiry
or study. There are 2 ways of collecting primary data namely observation method
and communication
Ques3
Write short notes on:
a)
Exploratory research design
b)
Conclusive research design
Ans
Exploratory research design
Exploratory research design is conducted
frequently in cases where the problem is not clearly defined and also in
situations where focus on real scope of work is not clear. Here researcher
takes initiative to study the
Ques4
Define the term 'sampling' and explain the importance of sampling in marketing
Ans
Sampling is the process of selecting a
suitable sample, or a representative part of a population for the purpose of
determining characteristics of the whole population. The main aim of sampling
is to draw inferences about populations from samples, rather than a complete
enumeration (a census) of the population. To study a portion rather than the
whole is cheaper and more convenient.
A population is a group of persons,
individuals, items or objects from which samples are taken for measurement.
Ques5
Analyze the steps involved in hypothesis testing.
Ans
The term hypothesis is derived from the
Greek word ‘hypotithenai’ meaning "to put under" or "to
suppose". There are many definitions of hypothesis. Some of the standard
definitions are:
Ques6
What are the characteristics of a report?
Ans
Characteristics of research report: There
is no hard and fast rule for preparing a research report. The research report
can differ based on the need of the particular person using the
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs 125/subject
if urgent then call us on 08791490301, 08273413412
No comments:
Post a Comment