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ASSIGNMENT
DRIVE FALL
2016
PROGRAM Bachelor
of Business Administration –
BBA (Retail Operations)
SEMESTER V
SUBJECT
CODE & NAME BBR504
Visual
Merchandise
BOOK ID B1805
CREDITS 2
MARKS 30
Note: Answer all
questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Ques1 Explain the various types of retail stores in
detail.
Ans There are many
types of retail stores—convenience stores, supermarkets, hypermarkets,
department stores, brand stores, discount stores—characterised by the variety
of merchandise mix offered by each retail format
Ques2 what is the purpose and importance of display?
Ans A retailer needs
to plan product selection on the basis of the constraints and available
resources. Budgetary constraints limit the choice of products that the retailer
can select, especially in case of a small retailer. Owing to strong bargaining
positions, big-format retailers take
Ques3 Write a note on concept of non-store retail
merchandising.
Ans It involves
various functions, such as merchandise planning, budgeting, procurement,
assortment and control. All these functions cannot be performed by a single
person or department. Thus, there is a proper organisational structure of
merchandise management. Every retailer
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