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DRIVE fall
2016
PROGRAM Master
of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0012 –Retail Marketing
1 How Retail formats can be classified? Elucidate
your answer with example.
classifications of retail formats
Answer: Classifications of retail formats
Based
on ownership:
1. Sole
proprietorship: In this type, the business is
owned and run by an individual. He enjoys the whole profit and assets and also
is responsible for liability & losses. For example, if you start a small
business with an investment of 5 lakhs and you open a grocery store, your
ownership form is called sole
2.
2 Define target marketing & what can be
different types of target markets for retailers?
target marketing
types of target markets for retailers
Answer:
Instead of aiming a single product and marketing programme at the mass market,
most companies identify relatively homogeneous segments and accordingly develop
suitable products and marketing
3 Briefly discuss different types of retail store
locations? What are their advantages & disadvantages?
different types of retail store locations
advantages & disadvantage
Answer: Retail store locations are classified
into seven basic types:
·
Freestanding sites: A
freestanding site is a retail location that is not connected to other
retailers. However they might be near other freestanding retailers. Retailers
with large space requirements, such as warehouse clubs and hypermarkets, are
often freestanding.
4 Explain the concept of merchandise management?
merchandise management
Answer:
What is merchandising?
Retail
merchandising refers to the various activities which contribute to the sale of
products to the consumers for their end use. Every retail store has its own
line of merchandise to offer to the customers
5 Describe Integrated Marketing Communication (IMC).Discuss
the reasons for implementing IMC.
Integrated Marketing Communication
reasons for implementing IMC
Answer:
IMC is integrated management of different communication media to build positive
and lasting relationships with consumers and other stakeholders. It is a
customer-centric approach to
6 Write short notes on:
a) Market entry method
b) E-tailing
Answer: a) Market
Entry Methods
Exporting:
It involves products produced in one
country being sold in another country. Its advantage is
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