mba102 smu mba fall 2016 (jan/feb 2017 exam) Ist sem assignment

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PROGRAM

Master of Business Administration- MBA

SEMESTER

Semester 1

SUBJECT CODE & NAME

MBA 102 –Business Communication

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

Qus:1 List the barriers to listening. Explain any four.

Answer: As pointed out earlier, listening is not easy and there are a number of obstacles that stand in the way of effective listening, both within and outside the workplace. These barriers may be categorised as follows:

 Physiological barriers

 Physical

Qus:2 Name the two categories of oral communication. Explain them.

Answer: The advantages include personal quality, high interactivity, possibility of making immediate contact and obtaining instantaneous feedback and control over the receiver’s attention.Oral communication is classified into two types, oral face-to-face communication (for example,

Qus:3. How does internal business communication affect the organization? Discuss the role of each stakeholder in this.

Answer Internal business communication is the exchange of information within a company. As illustrated, internal business communication involves interaction with the following stakeholders:

 Superiors

 Peers



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