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DRIVE
fall 2016
PROGRAM
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
IV
SUBJECT CODE & NAME
MI0039- E-COMMERCE
Write short notes on
a. Internet
b. Web page
c. Web browser
d. Web Server
e. Website
Answer:
a. Internet:
The
Internet is an interconnected computer network that connects two or more
computers. It uses Transmission Communication Protocol and Internet Protocol
(TCP/IP) to transmit or exchange data. The Internet does not have a centralised
governing body for its technical implementation or defining policies to
2 Briefly explain the following
E-Commerce models.
a. Business to Consumer (B2C)
b. Business to Business (B2B)
c. Consumer to Consumer (C2C)
d. Consumer to Business (C2B)
Answer: a. Business to Consumer (B2C)
The Internet has changed the
way customers purchase or sell goods. They use online shopping portals to buy
products, such as apparels, shoes, electronics, automobiles, tours packages and
so on. The B2C model involves purchase and sale transactions between
organisations and customers over the
3. Define
E-Customer Relationship Management (E-CRM). Briefly explain the common
components of an E-CRM framework.
Concept of E-CRM
Common components of an E-CRM framework
Answer:
CRM
refers to marketing activities intended at establishing, developing and
maintaining successful customer relationships. CRM is transformed into ECRM by
consolidating existing CRM activities with
4 Briefly explain the developments that
IT has driven in the banking industry.
Explain
8 types of development
Answer: Developments in Banking Industry
1. Electronic Payment Services
- E Cheques: Banks have come up with a
new technology for enabling electronic payments through e-cheques. E-cheques
will largely replace the use of conventional paper cheques.
2.
Real Time Gross Settlement (RTGS): The Real Time Gross Settlement system has been prevalent in the Indian
banking industry since March 2004. RTGS technology can be used to give banks
electronic instructions to transfer funds from one’s own accounts to accounts
in other
5 What is online
publishing? Explain the different ways to publish information using the
internet.
Define
the concept of online publishing.
Explain
any 6 techniques to publish information using the internet.
Answer: Online publishing is the process of using computers
and software to create text and graphics to develop
6 Briefly explain the potential threats
to online security.
Explain
any 5 major threats to online security
Answer: Potential threats to online security
Viruses and
Worms
The major threats to online
security are viruses and worms. These harm data and software by either
corrupting them completely or partially. Viruses and worms attach themselves to
host computers
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