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DRIVE FALL
2016
PROGRAM BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
SEMESTER IV
SUBJECT CODE & NAME BBA401-
E-COMMERCE
BK ID B1712
CREDITS 4
MARKS 60
Note: Answer all
questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by the evaluation scheme.
Ques1. Define E-Commerce. What are the different
functions of E-Commerce?
AnsE-commerce is an
advanced technology related to commerce and the electronic media, the computer
in particular. It is first important to understand the term ‘business’, which
refers to
Ques2. Explain three important types of business
models in practice. Give example to each of the models.
AnsThere are three
fundamental types of business models in practice. These are:
1. Business-to-Business (B2B)
2. Business-to-Consumer (B2C)
3. Consumer-to-Consumer (C2C)
Business-to-Business Model
The
business-to-business (B2B) model needs two or more business organizations that
do business with each other. It entails commercial activity among companies
through the Internet as a
Ques3. a. What are the different types of security
problems in a client–server environment?
b. Briefly explain the different categories of
security threats to client and server.
Ans a. Client-server
security ensures that only authorized users can access the information. Such
mechanisms include password protection, encrypted smart cards, biometrics and
firewalls.
Ques4.Explain the different categories of electronic
payment systems in detail.
AnsTypes of
Electronic Payment Systems (EPS)
There
are three main categories of EPS.
1.
Ques5.What is internet marketing? Briefly explain
the different types of internet marketing.
AnsThe term
Internet marketing is interchangeably used for Web marketing, e-marketing,
Internet advertising or online marketing. The wide availability of the World
Wide Web allows businessmen across the world access to millionsof potential
customers. All that is required is a few clicks of the mouse. Thanks to the
Net, your products and services can be viewed or read about by many people in
different parts of the world, at the same time. Services of
Ques6.Write a short note on the following:
a. Electronic
Data Interchange (EDI)
b. Electronic Customer Relationship Management E-CRM
Ans a. Electronic Data Interchange (EDI)
Earlier,
companies used paper for conducting business. They used to enter data into a
business application, print the form containing the data, and mail this form to
a trading partner. The exchange
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