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ASSIGNMENT
DRIVE FALL
2016
PROGRAM Bachelor
of Business Administration- BBA
SEMESTER Semester
4
SUBJECT CODE & NAME BBA 405 Retail Management
BK ID B
1716
CREDIT & MARKS 2
Credits, 30 marks
Note – Answer all
questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme
Ques1 What are the various factors influencing the
retail consumers.
Ans Factors Influencing the Retail Consumer
There
are various other factors influencing the purchases of consumer such as social,
cultural, personal
Ques2 Explain retail marketing mix.
Ans Retail Marketing Mix
Marketing
is strongly tied to the idea of branding and innovation. Marketing and
promotional campaign form an integral part of retailers’ strategies. These are
used to increase visibility, drive sales, advertise new products, popularise
products and reach out to new customers. The way you design your marketing mix
affects your value proposition and the way customers perceive your store Finding
Ques3 What are the elements of store design? Explain
each in detail
Ans Elements of store design
The
store design tells a customer what the store is all about. It is very important
for communicating and creating an image of the store in the minds of the
customer. It is the creation of this image that is the starting point of all marketing
efforts. This creation of image is possible only when the merchandise, sales
personnel, and the location – all these work
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if urgent then call us on 08791490301, 08273413412
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