Wednesday 26 October 2016

mba101 smu mba fall 2016 (jan/feb 2017 exam) Ist sem assignment

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FALL 2016
Program
MBA
Semester
1
Subject code & name
MBA101– Management Process and Organisational Behaviour
Book ID
B1621

Q1. Define the terms ‘strategy’. Explain the following:
a) Corporate strategy
b) Business strategy
c) Functional strategy
(Definition of Strategy, Explanation of Corporate strategy, Explanation of Business strategy, Explanation of Functional strategy) 1, 3, 3, 3
Answer:

Strategy
"The art and science of planning and marshalling resources for their most efficient and effective use. The term is derived from the Greek word for generalship or leading an army. See also tactics."


Strategy means the grand

Q2. Define the term ‘management’. Explain the Behavioural science theory and Systems theory.
(Definition of management, Explanation of Behavioural science theory, Explanation of systems theory) 2, 4, 4
Answer:  Definition
From the case and the introduction, we can realise that management has been happening right through the history of man and it is all about making things smooth or shall we say efficient. It is also about achieving our goals which in modern management literature we call ‘effectiveness’. According to Harold Koontz, “Management is an art of getting things done through and with people in formally organised groups. It is an art of


Q3. Give the definition and importance of planning in an organisation and explain the Portfolio Matrix or BCG Matrix.
(Definition of planning, Explanation of the importance of planning, Portfolio Matrix or BCG Matrix) 2, 3, 5
Answer:  Definition of planning

Planning can be defined as a basic management function which enables one to select the purpose of the business, and how the resources should be mustered to achieve that purpose to include using the available resources optimally to do that. Planning implies goal setting for the organisation keeping in mind the constraints, opportunities, and threats as much as what the person or business which is planning wants to do.

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