Saturday, 29 October 2016

mk0010 smu mba fall 2016 (jan/feb 2017 exam) IIIrd sem assignment

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DRIVE fall 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE &
NAME
MK0010 –Sales, Distribution & Supply Chain Management

1 Briefly discuss the importance of Time and Territory management.
importance of Time management
importance of Territory management
Answer: Importance of Time Management
Some of the tasks that a salesperson would be involved in normally comprise meeting customers, handling complaints, developing customer relationship, booking orders, collecting payments, gathering

2 Why relationship marketing is being used in present business scenario?
Use of relationship marketing
Answer: Relationship Marketing
It is a form of marketing which recognizes the long lasting relationships with the customers. It is not limited to advertising and sales promotional messages but much beyond that. Relationship marketing


3 What are the functions of a wholesaler?
functions of a wholesaler
Answer: The wholesaler essentially purchases the goods from the producer, stocks them, and redistributes


4 Explain the demand management model.
demand management model
Answer: Demand Management Model
In the present highly competitive business environment you need every advantage to succeed. There is a need to add value to the firm’s operations. This can be done through managing demand

5 Briefly describe the different processes involved in the purchase cycle.
processes involved in the purchase cycle
Answer: Processes involved in the purchase cycle
1.      Purchasing receives the requisition: Orders are dependent on the manufacturer’s production schedule and the manufacturer, in turn, draws up this schedule on the basis of distributors’ orders and the current availability of finished goods in its warehouse. Suppliers are linked


6 Write short notes on:
a) Outsourcing Supply Chain Operations
b) Co-Makership
Answer: Outsourcing Supply Chain Operations
Of late, there has been a shift in the concept of procurement to strategic procurement. ‘Sourcing’ and ‘Outsourcing’ are its two components. Sourcing is the procurement of products or services

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