Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject
if urgent then
call us on 08791490301, 08273413412
DRIVE
Fall 2016
PROGRAM
MBADS (SEM 4/SEM
6) MBAFLEX/ MBA (SEM 4)
SUBJECT CODE
& NAME
MK0016/ML0016-
Advertising Management and Sales
Promotion
Q.1: Briefly
discuss the Consumer Protection Act and also elucidate its strengths and
weaknesses.
Explanation of
the concepts
Strengths and
Weakness
ANS:
Explanation of
the concepts:
The
concern about malpr
Q.2: Elaborate
in detail factors that are affecting marketing and advertisement.
Factors that
affecting marketing and Advertisement
ANS:
Factors
that affecting marketing and Advertisement:
There
are some factors which deeply influence advertising thinking in India and which
are entirely different from the last century and perhaps other developing
countries. These should be monitored constantly, even when one is not directly
dealing with these products or segments, because the whole
Q.3: Explain the
theories of Advertising in detail.
Explain the
theories of Advertising in detail.
ANS:
Explain the
theories of Advertising in detail:
Every
day people are exposed to thousands of selling messages, not necessarily
through advertising. Each is trying to sell something the target may or may not
want. All this horrific competition for the target’s mind space has only one
objective – to persuade the target to buy its own brand. Since very rarely a
whole ad is read/heard/seen and fully processed, creators of ads need to know
the different theories of persuasion and how one message can greatly differ
from another simply because of the persuasion strategy used. Naturally such a
fluid situation creates many theories, none of
Q.4:
What are the various factors that are influencing in setting of budget?
Various
factors influencing budget setting
ANS:
Various factors
influencing budget setting
Historical
method:
Some companies, due to intellectual laziness, lack of enterprise or sheer
complacency, may not wish to go deep into how the advertising budget works, or
may be turned off by the sheer complexity of the procedure. They keep spending
what they always did, year after or year, merely inflation adjusted, with
similar indifference to the budget allocation to different media and all
Q.5: What are
the various media that may be used for direct marketing? What are their pros
and cons?
Explanation of
concepts
Pros and Cons
ANS:
Explanation of
concepts:
Direct mail however remains
one of the most inexpensive and heavily used media for direct marketing. In
spite of the rise in postal charges, it remains the favoured tool due to its
ability for personalization of mail, flexibility and testability. It allows
businesses to target individuals with known credit rating, purchase histories
and specific personality characteristic that match the marketer’s customer
Q.6: Write a
short note on a. Advertising in marketing mix b. Positioning.
Role of
advertising in marketing mix
Positioning
ANS:
Role of
advertising in marketing mix:
Marketing
has been defined by various experts to cover all activities from product
conception to the last step when it reaches the consumer. An exhaustive list
includes:
–Product,
Price, Promotion, Price ( 4 Ps of E Jerome McCarthy, 1960)
–
Product planning,
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject
if urgent then
call us on 08791490301, 08273413412
No comments:
Post a Comment