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DRIVE FALL
2016
Program BBA
Semester 4
Subject code & name BBA404- SMALL BUSINESS MANAGEMENT
Credit 2
Book ID B1715
Max. Marks 30
Note: Answer all
questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Ques 1 What is a Business Plan and What is the
organization stcture of the company?
Ans“A business plan
is the formal written expression of the entrepreneurial vision, describing the
strategy and operations of the proposed venture.” The preparation of the plan
helps the entrepreneur to think through all aspects of the business in a
comprehensive way. He must not only
Ques 2 Elaborate on concept of 7ps of Marketing.
Ans“The aim of
marketing is to know and understand the customer so well thatthe product or
service fits him and sells itself.”Peter
Ques 3 Explain the four Managerial Activities In
detail.
AnsFour managerial activities
A
different perspective of the manager’s activities was observed by Fred Luthans
and his associates. Their question was whether managers who move up most
quickly in an organisation
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