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DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 2
SUBJECT CODE &
NAME
MB0046 –Marketing Management
1 Explain
the constituents of an expanded marketing mix with the help of suitable
examples.
Expanded
marketing mix with example
Answer: Service sector
is one of the key contributing factors for the growth of our economy and
civilisation. Though marketing literature is dominated by manufacturing and
product-centric business practices, service marketing constitutes a strategic
area, which has propelled growth and success
2 Describe
the scenario building approach of environmental scanning with the help of an
example.
Environmental
scanning
Answer: Environmental
scanning is designed to aid the long-term planners and strategists in the
organisations. Many people criticise the environmental scanning technique
because of the diffused and general nature of its
3 Explain
the various characteristics that affect the consumer buying behavior.
Consumer buying
behavior
Answer: Characteristics
affecting Consumer Behaviour
Influence of cultural factors
There is a subtle influence of cultural factors on consumer’s decision
process. Immediate subculture also influences consumer’s decision process with
which consumer identifies himself/herself as a
4 What
are the advantages of Branding? What value does the organization &
customers get out of the branding process?
Advantages of
Branding
Value
Answer: The following are the advantages of branding.
(a) A brand promises and delivers a high level of assurance to
consumers.
(b) A brand serves as an
5 What
do you meant by marketing channel? What are the important functions of
marketing channels?
Marketing
channel
Important
functions of marketing channels
Answer: A marketing
channel is a system of relationships existing among businesses that participate
in the process of buying and selling products and services. Channel
intermediaries are those organisations, which connect the manufacturer with the
customers and help in the distribution of the product. The intermediaries are
involved in taking physical ownership of the product, collecting payments, and
offering after sales service. All these activities involve large amount of risk
and
6 Write
short notes on:
a)
Break –even pricing
b)
Mark-up pricing
Answer: a) This is the
method of cost-oriented pricing and is also called target profit pricing. It
uses the concept of break-even chart, which exhibits the total cost and
total revenue expected at different levels of sales volume. The firm achieves
break-even when the total revenue is just equal to
Get fully solved assignment. Buy online from website
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Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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