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DRIVE- Spring
2016
PROGRAM- MBA
(Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE
& NAME- MH0056 – Public Relations & Marketing for Healthcare
Organizations
CREDIT &
MARKS-4 Credits, 60 marks
Q1. Explain the concept of service
and marketing. Discuss the steps involved in healthcare marketing process.
(Explanation of concept of service,
Explanation of concept of marketing Explanation of all the steps involved in
healthcare marketing process) 2, 2, 6
Answer.
Concept
of
service
The widespread interest to manage
and market services effectively has opened doors for stressing on service
characteristics. The service characteristics include inseparability of
production from intangible behavior of services.
The service characteristics are
referred as:
·
Services
are people-based rather
·
Q2.
Discuss the various steps involved in marketing research.
(Explanation of all the steps
involved in marketing research) 10
Answer.
The
various stages or steps in the marketing research process are discussed below:
1. Identification and Defining the
Problem:
The
market research process begins with the identification “of a problem faced by
the company. The clear-cut statement of problem may
Q.3: Describe the types of public relations
research.
Explanation of primary research
Explanation of secondary research
ANS:
Explanation of primary
research:
Primary research
Primary research involves
carrying out a complete original study. The two primary research techniques are
as follows:
§
Qualitative
§
Quantitative
Qualitative
Q.4: Discuss the current scenario of medical
tourism in India.
Explanation of medical tourism
Explanation of present situation of
medical tourism
Advantages of medical tourism
ANS:
Explanation of medical
tourism:
The medical tourism provider
collects information about the treatment, estimated cost, duration of stay
along with the list of hospitals and tourist destinations from the doctors and
consultants and sends it across to the patient who is seeking
Q.5: Discuss the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare
marketing
ANS:
Brief outline of healthcare marketing:
Healthcare marketing management
is the process of understanding the needs and wants of the target market.
Consumer protection and satisfaction are the core concepts of marketing.
Healthcare marketing deals with the marketing of healthcare
Q.6: Discuss the standard metrics to evaluate
public relations in healthcare.
Key factors of PR measurement and evaluation
Explanation of various PR evaluation components
ANS:
Key factors of PR measurement and evaluation;
The key factors to be considered
while focusing on the PR measurement and evaluation are:
§
To
establish flawless programmed objectives and desired outcomes to measure
results. For this, the PR goals must be linked directly with the overall goals
of business programmed.
§
To
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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