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DRIVE
SPRING 2016
PROGRAM
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
III
SUBJECT CODE
& NAME MI0036 – BUSINESS INTELLIGENCE TOOLS
1 Define Business Intelligence (BI).
Explain the uses of BI in contemporary organisations.
Meaning
of Business Intelligence (BI).
Explain
the uses of BI in contemporary organisations
Answer: In 1958, IBM researcher, Hans Peter Luhn defined BI
as, “The ability to apprehend the
interrelationships of presenting
2 a. Discuss the contribution of
business analytics to financial performance and strategy management
b. How is CRM linked to business
intelligence?
a.
Various contributions of business analytics to financial performance and strategy
management
b.
How the CRM linked to business intelligence
Answer: a) A good financial performance
is the result of better business outcomes. To achieve these outcomes,
organisations need to develop and manage multiple, interconnected business
strategies. BA solutions give an actionable business forecast that can guide
business strategies and technologies to provide timely and accurate financial
results. Although, the business user teams may only have an apparent
understanding of BA technologies, they are expected to highlight the
3 Explain the data mining process in
detail
Figure
to data mining process
Explanation
of the process
Answer: DM includes a number of
operations, each one of which is aided by a variety of techniques, such as
decision trees, rule-based induction, neural networks and conceptual
clustering.
4 Briefly explain the 7 Ps of marketing
mix
Explaining
the 7 Ps of marketing mix
Answer: The explanation of the 7 Ps of service marketing mix
is as follows:
Product: A product can be defined as an idea, a service or a
good that involves a mix of tangible and intangible
5 What are the main features of a
financial reporting system?
At
least 10 features
Answer: The following are the main
features of a financial reporting system:
1.
Drag-and-drop
report builder:
This feature helps in creating sophisticated reports and analysing
2.
6 Define big data. Briefly explain the
different types and elements of big data.
Define
big data
3
types and 3 elements of big data
Answer: Big Data is being created or produced around us every
second by billions of people across the world. Each digital process and social
media conversation generates it. Big Data is transmitted
Get fully solved assignment. Buy online from website
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or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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