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DRIVE
SPRING
2016
PROGRAM
Master
of Business Administration- MBA
SEMESTER
4
SUBJECT
CODE &
NAME
MK0017
–E-Marketing
1 Explain the collaborative
Click-and-Brick model.
Collaborative
Click-and-Brick model
Answer: Today’s cut-throat competition is making every company
proactive in using information technology (IT) as a means to reach the
customer. Thus, e-business is gaining ground in this dynamic business scenario.
At the same time, companies are also realizing the need to customize
2 Explain the factors that influence e-consumer’s
buying behavior.
Factors
that influence e-consumer’s buying behavior
Answer: There are many factors that influence an e-consumer‘s
buying behaviour. So, generally, consumer behaviour can be predicted by
studying these factors. Culture is an important factor that influences consumer
behaviour. Culture refers to a set of attitudes and beliefs. But what is
important is that how these attitudes and beliefs developed. As a person is
growing up, he is influenced by his parents and other family members from whom
he learns about morals, or a
3 Explain the advertising media commonly
used by businesses to implement their emarketing plans.
Advertising
media
Answer: Businesses are always looking to develop new sales and
distribution channels to maximize profitability and growth. The growth and
expansion of the internet and of a wide range of e-commerce activities
4 What is affiliate marketing?
Affiliate
marketing
Answer: Affiliate marketing is a performance-based marketing
in which the company rewards one or more affiliates for the number of visitors
or customers which have been brought by the affiliate’s own marketing efforts. There
are four key players involved in affiliate marketing: the
5 Briefly explain copyright & trademark.
Copyright
Trademark
Answer: Copyright: Copyright laws protect intellectual property, and this is extremely important
in e-marketing, where it is quite easy to copy photographs, artwork, and text
and pass it off as one’s own. For example, an online florist might have spent a
large amount of money to take pictures of flowers, bouquets and other floral
arrangements that his company offers for sale. A rival
6 Write short notes on:
a) Blogs
b) Classified advertising
Answer: a) A blog is a discussion or information site published
on the Internet consisting of discrete entries (called ‘posts’) displayed in
reverse chronological order, so that the most recent post appears first. Blogs
can be created by individuals, groups or organizations. They provide a platform
to express one’s opinion, share views and hold discussions in the online area.
They are interactive,
Get fully solved assignment. Buy online from website
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we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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