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DRIVE
Spring 2016
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/
MBA (SEM
4)
SUBJECT
CODE & NAME MK0016/ML0016- Advertising Management and Sales
Promotion
1 List some of the factors that affect
advertising in India.
Explanation
of the concepts
Answer: Factors that affect advertising in India
Industrial
growth
Industrial growth is
difficult to measure in absolute terms because when one sector is doing well,
another may not be
2 Write short notes on:
A. Media Planners
B. Media Buyers
Answer: a) It is the job of the media planners and executives to
select the best combination of media to get the maximum mileage out of the
client’s budget. They allocate and distribute the advertising budget sanctioned
by the client amongst different media. Their role may include analysing target
3 Describe the AIDA model of consumer
response hierarchy.
Explanation
of the concepts
Answer: AIDA model of consumer response hierarchy:
1.
Awareness – In this
initial stage, most of the target audience is unaware of the product or brand
and hence the communicator’s objective is to build awareness, maybe just name
recognition of the product with simple messages, repeating the brand name or
giving basic information
4 What is “above the line” and “below
the line” activities with respect to marketing communications? Explain the
concept in detail.
Define
media
Explanation
of the concepts
Answer: Marketing communication
activities can also be loosely classified as “above-the- line” (ATL) or
“below-the-line” (BTL). The promotional activities carried out through mass
media like television, radio, newspaper, etc. typically qualify as ATL, whereas
BTL refers to forms of non-
5 What are the various media that may be
used for direct marketing? What are their pros and cons?
Explanation
of concepts
Pros
and Cons
Answer: Media that may be used for direct marketing
Direct mail
Direct mail is one of the
most popular forms of direct marketing. It is an advertising message that is
delivered by mail – posted, couriered or hand delivered personally. A direct
mail is not always a simple
6 Describe the Consumer Protection Act
and its strengths and weaknesses.
Explanation
of the concepts
Strengths
and Weakness
Answer: The enactment of the Consumer Protection Act, 1986 and
setting up of Consumer Protection Councils passing the Right to Information Act
have brought relief to the consumer. The Website of the Consumer Protection Act
hails it as a “milestone in the history of socio-economic legislation.” The product
may be a screw or a car, but defects require redressal. The Act defines
Get fully solved assignment. Buy online from website
online store
or
plz drop a mail with your sub code
we will revert you within 2-3 hour or immediate
Charges rs
125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
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