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DRIVE
SPRING 2016
PROGRAM
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
II
SUBJECT
CODE & NAME MB0047 – MANAGEMENT INFORMATION SYSTEM
1 What are the
differences between data and information? Briefly explain the different types
of information systems.
Differences between data and
information
Explain the types of information
systems
Answer: Data is a raw collection of
facts. The word raw indicates that the facts have not been processed in any
way. When processed, data is called information. For example, consider the act
of booking a ticket on the Indian Railways (IR) website. Let us assume that you
have already picked your source station, the place where you will start your
journey,
2 How to use
information system to support competitive strategy? Explain with an example for
each strategy
5 strategies and its use of
information system
Examples for each of the
strategies
Answer:
|
Competitive Strategy
|
Use of Information Systems
|
Example
|
|
Create barriers to entry for competition
|
To create barriers to entry of
new competition, firms may lock-in existing customers with loyalty programmes
and free access accounts created with information systems. Data from such
loyalty programmes can also be used to identify customer tastes and patterns of
buying to further provide them with goods and services.
|
Yatra.com is an online travel
portal that enables customers to buy airline and railway tickets from its
site. It maintains a loyalty programme by providing discount coupons to
customers who purchase frequently.
|
3 a. Explain
First-order and second-order effects
b. Distinguish
between hierarchy and matrix organisational structures
a. Explain First-order and
second-order effects
b. Distinguish between hierarchy
and matrix organisational structures
Answer: a) The
outcome of the implementation of a new IS could be positive or not, and this
will depend on the situation at the organisation. The outcomes that arise as a
direct consequence of the introduction of an IS are known as first-order effects. They are usually visible in organisations in the form
of increased speed of processing of data or increased volume of processing and
these are what any organisation would have intended to
4 Briefly explain
the Customer Relationship Management (CRM) system. What are the various
facilities created by CRM?
Explain the CRM System
Examples of various facilities
created by CRM
Answer: The idea
of CRM systems is to integrate all functions related to sales and marketing on
a common platform. These functions include those that require support to sales
and marketing staff and also those that
5 Briefly explain
the different aspects of the need for database systems.
Explain any eight aspects of the
need for database systems
Answer: Different aspects of the need for database systems
Data
independence: Databases allow data pertaining to an activity or a
domain to be maintained independently. This independence means that the
data is stored in separate files in a structured manner, and the
creation and updating of the data is done independent of its uses. For
instance, in a college, a database of students is updated when a student
joins or leaves the college, changes address, changes phone number,
6
Why privacy is important for individuals in the organisations? Briefly explain.
How workplace electronic monitoring is done in the organizations?
Explain the reasons why privacy
is important in the organisations
Explain the ways in which
electronic monitoring is done in the organisations
Answer: Information
systems are used widely across organisations, and they enable data and
information to be widely distributed for use. When the data pertains to
individuals (relating to their work, personal habits, or
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